BetB2B: SaaS solutions in the Bet industry

Constantin Macri 09/05/2023 | 01:27

Launching a casino or betting platform is a costly investment. That said, in 2022, the gambling industry had more than $449 billion in capital, and the market continues to grow steadily. According to BetB2B experts: despite the high cost of the initial investment, ready-made solutions for businesses will have a high demand. The investor is ready to invest in promising infrastructure.


First and foremost because Turnkey solutions reduce risk during platform launch and reduce maintenance, updates and service costs.

Gambling as a phenomenon consists of two basic characteristics. The first is high risks. The second is a dynamic competitive environment that brings together bookmakers, operators and game developers, software providers, marketers, fintech companies to develop and provide payment and security solutions.

With such a high level of competition it is the quality of services and compliance of platforms or individual solutions with the trends and demands of the market, according to BetB2B.

Therefore, by developing such solutions companies have gone far beyond providing just the content. Flagship platform providers usually offer:

  • development of ready-made platforms
  • CMS, CRM and other services
  • providing secure gateways for receiving and sending payments
  • developed and flexible project administration systems

Any B2B service provider for betting is first and foremost an innovative IT company. The most advanced solutions are provided as Saas, the ready-made platforms for business.

Saas for Betting – Bet B2B

SaaS (software as a service) is the ideal model for business on the web. It helps very quickly and easily get everything you need to start a resource in one direction or another. For example, in the field of gambling and betting.

This type of service provides very flexible solutions. Cloud-based systems guarantee easy access at minimal cost. At a minimum, companies do not need to maintain a huge storage of servers and keep the software on their side.

When starting the BetB2B gaming platform, it is recommended to perform the first three basic steps:

  1. Research the market or seek expertise from a SaaS solution provider to minimize risks
  2. Determine the value of the product and regional affiliation. This will provide an opportunity to create a platform for a specific target audience with regional characteristics and preferences.
  3. Obtain a license to operate. It should be noted that licensing determines the future of the company for years to come, from reputation to legal barriers or lack thereof which ultimately affects the growth dynamics of the betting company.

In BetB2B they note that every client of the company who requests access to ready-made solutions is first of all a company with a business model, which is executed according to all the rules. Often with its own platform into which certain software products are integrated.

BetB2B betting platform: business solutions

To build an effective betting company on the Web, you can connect a ready-made platform with flexible settings. The advantage of off-the-shelf solutions is that the company provides access to a wide range of tools:

  • proprietary game base
  • access to other games from more than 100 developers
  • about 182 sports for betting
  • cyber sporting events
  • bingo
  • casino
  • financial instruments: more than 250 payment options

BetB2B provides technological and modern infrastructure and support system at all stages.

In order to streamline their activities, and simplify the task, the client is offered such ready-made solutions:

  • Retail Solution – betting solutions for land-based betting business).
  • Sportsbook iFrame – sports betting API solution 
  • Turnkey Solution – an all-in-one casino and betting platform for iGaming business

Retail Solution BetB2B

A very useful solution for land-based betting shops. The developed system combines the capabilities of a platform on the Internet and the classic bookmaker’s office.

Sportsbook BetB2B

The optimal solution for operators of online venues.

The solution is designed for international operators, so it offers modern software with a wide range of functionality, multilingual, multicurrency customizable interface, and flexible design.

This makes it easy to integrate the right elements into the existing site.

Turnkey Solution BetB2B (turnkey platform)

This solution is perfect for operators who already had a license, authorization, legal and payment infrastructure before contacting the specialists of BetB2B.

Such complex offers access to:

  1. Sportsbook
  2. Live Casino
  3. Slots
  4. Virtual Sports
  5. Toto
  6. 2-line support
  7. Back office system
  8. CMS
  9. CRM
  10. Own unique games from bet-b2b com

In general, the company’s competitive advantage lies in the large number of developments that are being improved.

This makes it possible to quickly create a quality product. The services are in demand among a large number of clients with an incredibly wide reach.

BetB2B has a wide range of content: the largest coverage of sports, different events and markets. Active technical support during and after the launch of the project is a very important advantage.

Features of BetB2B betting platform IT solutions

The company provides a lot of services to start a betting or gambling business, as well as to improve the affairs of an existing casino.

Using CRM the client has the ability to analyze the activity of gamblers, and give them relevant bonuses in different promotions.

The business owner will have the access to:

  • information about preferences of each player
  • communication with gamblers
  • bettors segmentation
  • setting up notifications, alerts, and much more.

Also with the help of CRM the effectiveness of a particular advertising campaign is calculated.

BetB2B CMS  is a content management tool that allows you to customize and manage content (promos, rules, banners) and create promotional lingo.

Affiliate program is a complete tool for creating an affiliate network (its setup, maintenance, statistics and reports) and flexible commission settings.

Agent scheme gives the possibility of multi-level commission setting in several languages.

Back-office is a great solution for tracking the flow of funds and players’ activity.  Allows you to create different profiles for employees with different access levels. All these tools are very effective if used competently, but bet-b2b com does not provide them separately from the platform (Turnkey Solution).

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