Violeta Neniță, IKEA Romania: Creating a better everyday life for everyone

Mihai-Alexandru Cristea 22/09/2022 | 17:42

As climate change and its large-scale negative effects are no longer just presumptions but a reality we are all facing on a daily basis, every member of society, including those in the business environment, must behave and do business in a more sustainable way. Business Review talked to representatives of large companies in Romania and highlighted several solutions that can ensure a greener and safer future for the coming generations. Implementing sustainable urban development, water management, and farming, supporting businesses with green finance, and finding ways to lower carbon emissions in all our activities are among the actions that could be part of the solution.


Violeta Neniță, Market Manager at IKEA Romania: “For us at IKEA, creating a better everyday life for everyone is at the heart of everything we do. We want to have a positive impact on the communities where we operate, and this translated into caring for people and planet altogether. We aim to use the Earth’s resources responsibly, to substantially reduce greenhouse gas emissions and to improve the quality of life for as many people as possible by offering affordable sustainable furnishing options.

Staying loyal to our values, we base our approach of having a positive impact on the local community and environment on three key pillars.

First, we would like for everyone to have access to a healthy and sustainable life, which is why we use natural and renewable materials, as well as offering a wide range of products that allow customers to reduce water and energy consumption, to prevent food waste and to improve air quality at home

Secondly, we actively work towards becoming a circular company, by using the latest technologies and developing products in accordance with circular economy practices. Our stores in Bucharest benefit from energy, waste and water management systems at the highest standards. For instance, at IKEA Pallady we use rainwater harvesting and underground water in our daily operations. This is complemented by green energy intake produced by a total of 1572 solar panels, as part of our goal to be powered by 100% renewable energy by 2030.

The last pillar refers to our ambition to create a positive social impact for everyone across the IKEA value chain by 2030. An essential part of our business consists of caring for and involving the community, and we manage to do that by supporting local social entrepreneurs, offering new job opportunities, and advocating for human rights.

It’s not always easy, but what continues to motivate us is knowing that we are building a better future not just for us, but for the generations to come.”

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Mihai-Alexandru Cristea | 27/11/2023 | 17:41
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