Pehart Group reduces energy consumption by 10% through machinery reengineering for tissue paper production

Miruna Macsim 07/09/2023 | 11:50

Pehart Group, a leader in the production and processing of household paper products in Romania and one of the largest tissue paper manufacturers in SouthEastern Europe, has initiated an extensive process of upgrading and reengineering its machinery for tissue paper production. The company has invested over 12 million euros to optimise the energy performance of these machines in its factories in Petrești-Sebeș and Dej. As a result, a reduction of up to 20% in energy consumption per machine will be achieved, while at the company level the energy resource savings will reach up to 10%.


“The upgrade and reengineering of the machinery for household tissue paper production will significantly increase their energy efficiency. Optimising our energy resources is not the only advantage of aligning our production technologies with the latest standards. We also estimate an increase in production capacity and the quality of tissue paper”, explains Pehart Group’s Tissue Paper Production Director, Cristian Silaș.

The Romanian company collaborated on this project with some of the top European equipment manufacturers in the industry.

“The upgraded production machines have the capability to achieve optimal product quality with lower energy consumption and, at the same time, have a lifespan up to three times longer than conventional refining plates. We estimate that the machine upgrade process for household tissue paper production lines will continue into 2024”, emphasises Cristian Silaș.

Furthermore, the investment in modern production equipment and technologies is a constant in the company’s efforts to offer premium-quality products to its customers. In the past two years, Pehart Group has launched new production lines, diversified its product portfolio (introducing three varieties of wet wipes under the Pufina brand), and entered new international markets. With its industrial and household products already present in 19 countries, Pehart Group aims to expand its international operations and strengthen the position of its most popular brands, especially Pufina and Alint.

“The upgrade and optimization of machinery for tissue paper production are essential steps in achieving energy efficiency, expanding production capacity, and delivering high-quality products to both local and European customers. Our sustainable development strategy is built upon principles of sustainability, environmental responsibility, and the quality we offer to our direct consumers. In recent years, we have reached significant milestones in pursuing these objectives. Of course, new opportunities have also emerged within our business horizon. Strengthening the position of our brands in the European markets where we have recently entered is just one of these objectives. The new production solutions that will continue to be implemented in 2024 will serve our business purposes”, adds Gabriel Stanciu, General Manager of Pehart Group.

With a history spanning nearly 200 years, Pehart Group, the oldest paper factory in Romania, produces 100,000 tons of tissue paper annually and has a processing capacity for finished products of over 75,000 tons. Currently, 35% of the total production is exported, while the remainder is sold domestically. In fact, approximately 40% of all paper products available in Romanian stores are produced by Pehart Group. Furthermore, a new processing line for Away from Home (AfH) products will soon be operational in the company’s factories.

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