, the app offering savings of 40-80% on food

Deniza Cristian 14/04/2022 | 11:36, a mobile application that aims to combat waste by connecting consumers with retailers that sell food and beauty products which are close to their expiration date, has expanded to Cluj-Napoca.


The Romanian startup has affiliated 30 partners in Cluj-Napoca, including major grocery stores, restaurants, bakeries, and coffee shops.

Among the first partners of’s network in Cluj-Napoca are Glovo, Noodle Pack, Donuterie, Cora, Penny Romania, Starbucks, Narcoffee Roasters, Shanghai, Lemnul Verde, as well as independent outlets.

Through the mobile application, users can buy products that are approaching their expiration date, at a discount of 40% to 80%. Consumers can purchase items directly from the app, which is available on iOS and Android, and has been downloaded by over 30,000 users so far. Startup has sold 4,000 boxes within five months of its launch.

“With a population of over 300,000, Cluj-Napoca has always been top of our minds for expansion. In addition to its favorable demographics, Cluj-Napoca offers a promising cultural fit for The city enjoys a significant business hub and a flourishing startup ecosystem, with young, urban and educated people, who share our eco-friendly values. Thanks to this ideal environment and with the support of our newly-recruited team in Cluj, we are confident we will reach our target, which is to affiliate 400 local partners and sell 10,000 boxes locally by the end of the year,” said Grégoire Vigroux, co-founder of

Horia Vaju, MFC’s Country Manager at Glovo, added: “Getting involved in such projects is part of the Glovo culture, which is why we work so well with the team. Cluj-Napoca is an important city for us, completely covered by four Glovo Express, which are located in key areas and generate considerable volumes. Following the experience of launching in Bucharest, we want this type of partnership to help establish a new habit on the local market in Cluj-Napoca, namely consuming as responsibly as possible.”

Noodle Pack’s Online Platform Manager, Oszkar Bukos, commented: “We are against food waste, the reduction of which has been a major goal in shaping our operational processes since the opening of the first Noodle Pack restaurant. We are happy to be part of the project, and together we want to help raise awareness and thereby cut food waste.”

BR Magazine | Latest Issue

Download PDF or read online: July 2023 Issue | Business Review Magazine

The July 2023 issue of Business Review Magazine is now available in digital format, featuring the main cover story titled “At a Crossroads: Budget Deficit Endangering Romania’s Economic
Deniza Cristian | 31/07/2023 | 14:14

    You will receive a download link for the latest issue of Business Review Magazine in PDF format, based on the completion of the form below.

    I agree with the Privacy policy of

    I agree with the storage and handling of my data by

    Advertisement Advertisement
    Close ×

    We use cookies for keeping our website reliable and secure, personalising content and ads, providing social media features and to analyse how our website is used.

    Accept & continue