The Practice joins MSLGroup

Romanian PR agency The Practice has joined MSLGroup, the strategic communications and engagement company of Publicis Groupe, and will operate under a new name, as MSLGroup The Practice.

The integration of The Practice into the company’s global operations marks the next step in collaboration between the two entities. Previously, the Romanian agency was an MSLGroup affiliate, having joined in January 2008.

“Becoming a member of MSLGroup is the first step in a bigger transformation that our agency will embrace in the upcoming months,” said Monica Jitariuc, co-managing director at MSLGroup The Practice.

Last year, The Practice saw double digit growth thanks to organic growth and new clients. The agency’s clients include Eurocopter Romania – part of Airbus Helicopters, Grolsch, GSK, Harley-Davidson, IKEA, McDonald’s, Peroni Nastro Azzurro, Renault, Samsung and many other local brands.

To date The Practice has received over 160 awards and nominations in local and international competitions, including Cannes Lions, the Global and EMEA Sabre Awards, IPRA Golden World Awards, European Excellence Awards, and the Romanian PR Awards.

Read more about

East European Coffee Culture Festival: brewing excitement this weekend

read more

In 2012 the agency was ranked 13th in the Holmes Report global Creative Index and in 2013 was named Eastern European Consultancy of the Year at the EMEA Sabre Awards.

“ Our growth will continue within one of the strongest communication groups in the world. This insures us access to additional valuable resources and instruments, both for our team and our clients, and a new level of expertise and competences,” said Oana Bulexa, co-managing director at MSLGroup The Practice.

MSLGroup is the largest PR network in EMEA, and one of the top four by size globally, providing consultancy across all aspects of communication strategy – from consumer PR to financial communications, public affairs, reputation management, crisis communications, experiential marketing and events.

MSLGroup employs more than 3,500 people across over 100 offices worldwide. Alongside its strong presence in Europe, it is today also the largest PR network in fast-growing China and India.

“Since we began our formal collaboration in 2008, we have shared the same principles and, most importantly, the same attitude towards our work: we’re ambitious, passionate and tenacious. This is a great day both for The Practice and MSLGroup”, said Anders Kempe, president for EMEA, MSLGroup.

Picture courtesy of The Practice. In picture: Sebastian Hejnowski, Oana Bulexa, Monica Jitariuc and Anders Kempe
Otilia Haraga