Upgrading your skills for the new economy | CRAFT PRODUCT SCHOOL

Mihai-Alexandru Cristea 25/03/2020 | 16:14

In the past few weeks, the whole world was shaken up. Stock markets are tumbling, the economy is on the verge of a global recession, and every business is facing uncertainty. The world is changing rapidly, and therefore so must you.


During this time, all the things we already knew the world was moving towards would be coming sooner than expected:

  1. Remote teams will become more popular, and remote working tools (Zoom, to, Google Hangouts) will gain greater adoption, as “many people are learning that the difference between having to put on a tie and commute for an hour or working efficiently at home was always just the ability to download one or two apps plus permission from their boss.”[1]
  2. Companies will be quicker to replace their infrastructure with robotics/AI
  3. As a consequence, learning and applying new technological skills will become essential, because an increasing number of affairs will be managed online on digital platforms
  4. Each individual will need to learn to use more tools to make up for a reduced, but more efficient workforce
  5. Creativity, emotional intelligence, cognitive flexibility and problem solving skills will become increasingly important
  6. The world will change at an accelerating pace. What you know now may become obsolete 5 years from now

This time is also an opportunity to position yourself and give yourself an edge in the new economy.


So what’s your plan to upgrade yourself? 

Now is the time to make a plan on how you would acquire new skills, and upgrade your complex problem solving, critical thinking, creativity skills, but also your knowledge about how technology works and what kind of products, services and experiences can be created with the help of digital technology.


Craft Product School

A new initiative, aiming at educating the next technical and creative talent into the creation of new technologies, has been developed by Craft Product School, and is set to take place online, as soon as the 1st of April.


Why a digital product education?

Because it is the education of the future, combining technology with business and design. Those who have product design & development skills are better prepared for entrepreneurship or for a leadership position in software management, design or creative direction.

“The ability to design and develop a digital product would be of great help to a creative who has thousands of ideas, but doesn’t know exactly how to put them into practice. Also to a software engineer with execution skills, but who lacks design thinking skills or product marketing. A digital product education also comes in handy to an executive who wants to expand their skills, or transition to entrepreneurship. And here comes Craft, or how to create digital products, the new craft nowadays.” Says Andra Bria, Craft Product School.


What does the school curriculum include?

  1. Market trends and innovation. How to generate new business ideas, how business models have changed in recent years?
  1. Discovering a problem. How do I find a problem worth solving? How do I talk to users? The lean process of product development.
  1. Ideation and brainstoming techniques. How can I develop, validate, refine my ideas, to build for product-market fit?
  1. Rapid prototyping. What is an MVP? How can I create an MVP? How do I create a basic prototype and collect user feedback?
  1. Metrics. How do I choose the correct metric values? What does it mean to engage users? What is the Hooked model?
  1. Customer acquisition. What stage of the project am I in? Pre or post market fit? What is the AARRR model?


Inclusion and ethics in digital product or Creative AI

In addition, students will have the opportunity to explore topics such as: Inclusion in Digital Product Design, Ethics in Digital Product Development, or Creativity in Artificial Intelligence, held by experts from the German Digital Product School or MIT affiliates.



The format of the courses is very much based on practice, the participants working in groups, on a problem discovered by them. There’s no need to have a product idea beforehand, you will learn how to generate product ideas during the course. The workshop will include a small number of participants, to facilitate a more careful and personalized learning. After the workshop completion, participants will have access to the entire product community specialists, access to mentors who will intervene throughout the school and to future webinars.


Who are the Craft Product School courses for?

The courses are addressed to software developers who want to develop their product management or business skills, to designers, creatives, or marketers who want to explore the development steps of a digital product, to product developers or product managers who want to deepen their knowledge in the field, or to any other professional who want to learn how to create a digital product from scratch, who want to advance their career or start a business.



Craft Product School is a product innovation school for beginners and young professionals who want to grow their career or transition to entrepreneurship. The project was initiated in September 2019 with a 2-days workshop, and this year will continue with an online education program. The first online classes will begin in April 2020. The registrations take place between March 25th and April 1st, 2020, the cost of registration being 130 euros per module: http://craftproductschool.xyz/.

[1] https://www.politico.com/news/magazine/2020/03/19/coronavirus-effect-economy-life-society-analysis-covid-135579

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