Serban & Musneci Associates launches SMA Real Estate Kluster

Deniza Cristian 11/05/2023 | 11:17

With over 20 years of experience in strategic communication, Șerban & Musneci Associates brings for the first time an integrated strategic and crisis communication, public affairs and reputation management services division, exclusively dedicated to the Romanian real estate market.


With the launch of SMA Real Estate Kluster, Șerban & Musneci Associates expands its services in the real estate sector and offers a new applied vision that takes into account both the needs of the market and the challenges of effective and impactful communication.

The visible maturation of real estate companies in recent years and their increased investment in marketing and communication departments has meant the continued development for the Șerban & Musneci Associates portfolio and has led to the emergence of SMA Real Estate Kluster.

“We’ve noticed a strong need for real estate companies to receive effective, integrated solutions for all their needs from one team. Our experience, validated by the results achieved in the area of reputation management, strategic and crisis communication, is complemented by the real estate know-how we have acquired over the years with our partners and clients. SMA Real Estate Kluster offers a complete solution in the real estate market, both in the area of public affairs and public relations”, says Bogdan Grigoraș, Head of Public Relations Șerban & Musneci Associates. 

Cosmopolis, Pedro Construct, ARQA, Nusco Imobiliara, Pinum Doors & Windows, Rustler România, STC Partners, Transilvania Construcții, North Bucharest Investments re important names in the real estate market, managing assets of over one billion euros in Romania and are part of the Serban & Musneci Associates portfolio.

“Whether we are talking about real estate or any other business segment, our clients have understood from our very first interactions and collaborations, that our way of communicating is integrated. For us, communication is not just about delivering messages. We take into account both the ethics and aesthetics of communication, and above all, its impact. We want the voices of our clients, who are reputable and experienced in their fields, to be leading voices in their industry”, says Alex Șerban, Senior Partner, co-founder of Șerban & Musneci Associates.

Șerban & Musneci Associates’ public relations and public affairs services cover a wide range of industries, from pharmaceuticals to defence, technology, energy, insurance, transport, FMCG and the film industry.

“Our real estate portfolio is constantly growing because we take into account the specifics of each of our clients, whether they are a builder, developer, sales agency, architect or designer. Through SMA Real Estate Kluster, we are becoming one of the most powerful communication facilitators for the real estate industry”, says Roberto Musneci, Senior Partner, co-founder of Șerban & Musneci Associates.

The company’s PR team is made up of people with extensive experience in communications, social media, journalism, marketing and public relations. SMA Real Estate Kluster relies mainly on the real estate experience of Simonei Macovei and of Sergiu Voicu, whose expertise counts for a lot in the creation and implementation of strategies.

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