Selena expects the delivery of residential units planned for 2008 and 2009 to further boost sales this year. It posted a EUR 6 million turnover last year, 23 percent more than in 2006.
Selena plans to keep its 30 percent market share on PU foam, according to the company. It will launch several new products this year, all of which have already been introduced in other European markets. “There is no time for experiments on the market without damaging sales potential,” said Dorin Spataru, head of Selena in Romania.
Adhesives had the biggest increases in group sales last year, up 49 percent on 2006. Roof and wood protection products also saw important sales increases, of 39 percent and 20 percent, respectively. Selena Romania is subsidiary of the Polish group Selena, with six factories and 14 subsidiaries worldwide.