Realtors Find Success With New Marketing Technology Stack

Mihai-Alexandru Cristea 15/06/2022 | 09:29

In recent years, technological innovation has really switched up the way we interact with the world. The real estate industry has picked up on this and has started to make some changes in the right direction. Real estate companies that don’t adopt these changes will find that they are left behind and lose relevance in the business world, which is not a risk anyone should be taking. Those that do make the shift and leverage technology to their advantage need to find ways to set themselves apart from others and stay competitive. But how does one keep that competitive advantage in such a saturated market? The best way is to make use of a tech stack that works for your business. The right stack will bring everything together, meaning that all of the tools a real estate company may need to put ahead in the game should be conveniently located in one application. In this article, we’ll be taking a closer look at what exactly a tech stack is and how it can benefit your real estate business.


What Is A Tech Stack?

In the past, a tech stack was meant to mean a combination of different types of programming languages and frameworks that, when combined, create a multifaceted software application. In recent years, due to so much technological innovation, it has come to mean a collection of technologies that businesses are able to use to increase their overall productivity and a tool to boost sales. When it comes to the real estate industry, this means things like the prevalence of a communication tool and an IDX feed.

But what is IDX? IDX means Internet Data Exchange and is an umbrella term. It covers the software as well as policies and standards that relate to the displaying of listings that can be found on their real estate website. It is really important as it is responsible for how agents and brokers are able to integrate listing into their database. The way it works is by importing listings from other sites and displaying them on another so that your clients always have access to the newest listings. For example, when you take a look at Showcase IDX’s real estate IDX technology you will see that it combines a multitude of information into one space, making things easier for clients so that they don’t waste countless hours browsing a multitude of different sites. The idea behind tech stacks is to enable not only the clients but also the agent to be as productive with their time as possible so that they can close more sales.

People enjoy the convenience of using modern technology to their advantage as a way to better navigate their world.  A real estate tech stack is one of the best ways that a real estate company can stay ahead and competitive in today’s market. Tech stacks need to be seamlessly integrated so that each of its components complements the others, so as to avoid issues. If things are not well integrated this could lead to time wastage and countless other unnecessary frustrations.

What A Well-Integrated Tech Stack Looks Like

There are quite a few things you should really look out for in a well-integrated tech stack. Here are a few of the most important things your real estate site should have.

1 – User-Friendly Interface

The absolute most important thing about a website is that it needs to be user-friendly. It needs to have a portal that is modern and filled with options that buyers and sellers can easily access. The platform should let a user search seamlessly across multiple feeds, making for a really fast and easy way to look up different options. The user-friendly tools should allow users to not only search but also organize searches and share them with others. It is important that real estate companies make use of these features to encourage people to invite others to use their site and further engage with their platform.

2 – Lead Generation

It is important that your tech stacks should help in acquiring targeted leads. You need to be able to customize prominent calls-to-action, specifically when, how, and where visitors are given prompts to register for listings that match their search options. It should also assist you in getting more authentic leads, especially those with social logins so that the software can better target them with appropriate property searches. 

These tools are important to put you ahead of giants like Zillow, Redfin, and Trulia. Software that is equipped with these sorts of marketing technologies makes it simple for smaller companies to enjoy and access these once expensive features that were only accessible to the giants.

3 – State-of-the-Art Mapping Tools

Mapping is understandably important. A real estate site needs to have a map that shows the user more or less where the property in question is located. Location is understandably very important to clientele as it indicates whether they will want to look at a property or not. People like to know the location beforehand as they would prefer to know where something is before they let themselves fall in love with a property. A tech stack needs to have seamlessly integrated and advanced map-based searching. This needs to be coupled with additional filter features that can help a site user not feel overwhelmed. In addition to this, maps need to respond to changes quickly and accurately, so that users do not become frustrated and click off.

4 – Customer Relationship Management Tools

This one is quite an obvious one but needs to be considered nonetheless. A site should have a variety of customer relationship management tools so that realtors like Matthew Sanchez can access the contacts that need their immediate attention. These tools can do more than just that though. These tools can help you monitor what a client looks at, so as to better understand what they are looking for. It also should also be able to give automated responses, with the best being able to deliver all sorts of other smart content.

5 – SEO

SEO is a bit of a buzzword at the moment, but this is for good reason. Look for a tech stack that makes use of SEO. This will ensure that your clients will see excellent content targeted at them from some of the top IDX.

6 – WordPress Integration

We’ve mentioned integration quite a bit, but it really is important. When looking for a tech stack, make sure that it has a WordPress plugin. This ensures that your site can easily integrate with it. This will be able to improve your site’s indexability, design, or even user experience.

7 – Mobile Friendly

Research shows that people do most of their web searches on their phones as they are typically a more convenient device to use. It is easier to pick up a phone first thing in the morning than it is to start up a laptop or get up to sit at a PC. A good mobile-site experience is incredibly important as this dictates how many return users you will get, as well as how many people will share the site. A good service provider knows that it won’t do to simply condense a normal desktop app to fit the screen of a mobile device. A top-notch tech stack will give users what feels like a mobile app-like experience creating a very enjoyable user experience.

8 – Customizability

An important feature to look out for in any provider is that they will seamlessly integrate the IDX search & consumer engagement tools that they provide into your overall design. The tech stack should look like it was designed to be part of the website from the very beginning and not added in at a later stage. This goes for any future upgrades. Find a company that offers powerful CSS, layout templates, page wrapper tools, and a variety of other features to customize and optimize your site.

9 – Backend Management Tools

To give you an even bigger advantage over your competitors, it is important that you have access to back-end management tools. You ideally want these tools to be easy, but powerful when used correctly. These tools help you to keep track of everything and help you to fine-tune any features that need tweaking in order to meet your needs.

As we said above, in order to run a successful, modern real estate business, a well-integrated tech stack is necessary. This allows real estate agents to better use their time, it enables them to better communicate with clients, and it helps agents keep track of the various listing that can be found on their site. It also means that they will be able to automate certain tasks, including responses to certain questions. When this is in place real estate agents can better focus on serving clients by finding them their dream homes and closing deals. The more seamlessly integrated a component is, the more time-efficient it is to use it. This means that the quality of listing could also improve and can really be what a real estate company needs to set itself apart from others, becoming competitive and efficient.

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Mihai-Alexandru Cristea | 12/04/2024 | 17:28
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