The expansion is part of the company's strategy to better use the potential of the area, owing to the boom of the construction and real estate markets, which bode well for the DIY sector, said Guenter Vosskaemper, general manager of Praktiker Romania.
The outlet in Cluj-Napoca is now similar in area to the biggest Praktiker store in Romania, the one located in the Voluntari area of Bucharest. The latter was upgraded last year through a similar expansion. The usual Praktiker store format is of 6,500 sqm, and another store which exceeds this commercial area is the one located in the Vitan area of Bucharest which opened last year.
The firm has already invested over EUR 150 million in Romania, reaching a total of 100,000 sqm of commercial space in its stores around the country.
The next Praktiker store will be opened, in Targoviste, towards the end of the year. This year, the company opened an outlet in Galati, to reach a 17-store network. Four or five units will be added in 2007 and 2008. In the long term, the retailer plans to reach 30 stores in Romania.