HOTSPOT Workhub – The Future is Hybrid: Reinventing Workspaces

Mihai-Alexandru Cristea 02/07/2021 | 17:59

The most innovative coworking space on the office market in Bucharest, HOTSPOT Workhub, hosted the first post-pandemic conference on the complex challenges and directions towards which the work environment is heading.


The panel brought together at the HOTSPOT Workhub headquarters in Calea Griviței 82, six speakers with experience in coworking, management consulting, HR and real estate: Pauline Roussel, CEO Coworkies, Tudor Popp, co-founder of Hotspot Workhub, Sandra Jitianu, IDEOGRAF Management Consultant, Alexandru Ionescu , Country Manager Trenkwalder, Andrei Crețu, co-founder of Pluria, and Alexandru Orzea, Tenant Representation at JLL Romania.

Appearing as a natural reaction to the need for alternative offices of freelancers, coworking spaces have gained great popularity in recent years. Pauline Roussel demonstrates this in her book, “Around The World in 250 Coworking Spaces,” focusing on the importance of human interaction in facilitating creativity. Community Manager, she says, should exist in any company.

After the pandemic, the fears of employees, but also of employers are essential in understanding the new trends of coworking, said Sandra Jitianu. These include: reducing office space, perpetuating shifts and eliminating the fixed office, which makes people worried that they will not have a personal place, that they may get sick or that their privacy is reduced in personal or professional discussions or managers, related efficiency. The IDEOGRAF consultant suggested that it was time for leaders and companies to focus on results and less on fixed frames of space, which induced the idea of ​​control. By default, to give employees confidence and freedom to work in coworking spaces.

Andrei Cretu highlighted the biggest challenges that companies have in reinventing the new modus vivendi, namely: anxious micro-management, lack of trust in their team, real-time communication and lack of pleasant solutions for connection and socialization, a main need identified by employees. The solutions pointed out by the founder of Pluria focus on unsynchronized work – for a greater freedom of creativity, more involved socialization, related to need and not to old habits, which emphasizes the need to focus on coworking spaces with diverse, dynamic facilities leading to the concept Work from anywhere.

From an HR perspective, Alexandru Ionescu emphasized the desire of Romanian employees and not only to find that flexibility that would allow them to work from anywhere, keeping the possibility of coming to the office, but also of temporary relocation to other cities, countries, etc. Companies need to clarify the costs and benefits of flexible working, renting coworking space and test results efficiency. It is clear that flexible work will become the norm, the country manager  of Trendwalker believes

Tudor Popp, Managing Partner HOTSPOT Workhub, with a solid experience in the area of ​​real estate and office solutions, stressed that in the new coworking spaces, it is essential to be able to offer integrated access control solutions and secure wifi, which are up to the data security standards required by large companies. Added to these state-of-the-art technical solutions, premium services, architecture, professional furniture comfort, optimal lighting and ventilation, but also spectacular design determine more and more companies to focus on new flexible offices in coworking spaces.

Now more than ever, these flexible spaces, ready to receive employees quickly and at any time, freeing employers from heavy leases for classic offices, have become the solution that large companies are looking for after the COVID-19 crisis. The proximity office leads first of all to the increase of the professional efficiency and to the re-involvement of the employee in the company culture, diminished dangerously during the work from home.

The fear of competition, as well as that related to data security, in a coworking space, were expressed more and more often by employers, highlighted Alexandru Orzea. It is important for an IT manager to be present in discussions about the flexibility of the way of working, in order to discuss and understand technically what a space or a solution can offer.

HOTSPOT Workhub offers flexible private offices, coworking areas and a conference room in the center of the Capital, in The Mark building in Calea Griviței no. 82 – 98. The concept and the first space of this kind, equipped with integrated solutions and premium facilities, was developed in 2019 by Tudor Popp and his business partners from REC Partners Germany and was launched last year, out of the desire to bring and in Romania a working standard in international trends.

BR Magazine | Latest Issue

Download PDF: Business Review Magazine April 2024 Issue

The April 2024 issue of Business Review Magazine is now available in digital format, featuring the main cover story titled “Caring for People and for the Planet”. To download the magazine in
Mihai-Alexandru Cristea | 12/04/2024 | 17:28
Advertisement Advertisement
Close ×

We use cookies for keeping our website reliable and secure, personalising content and ads, providing social media features and to analyse how our website is used.

Accept & continue