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“We aim for an increase in 2009 also and we plan to acquire a market share of 35 percent on the mineral wool segment in the next three years,” said Adrian Garofeanu, commercial director of Knauf Insulation.
So far, Knauf Insulation holds a market share of 15 percent on this segment, according to the company's latest reports. The mineral wool segment is expected to reach EUR 60 million in 2009.
German group Knauf officially entered the Romanian market in September 2009. “The company decided to enter the Romanian market due to its potential for constructions and the need for good insulation materials. Currently, Romania is lagging behind the other European countries on the insulation standards for constructions,” said at that time Dominique Bossan, managing director for Knauf in Eastern Europe.
The company said it would open a logistic center in Romania, from where it plans to distribute all around the country to the local partners' network.
On the short and medium term, the company doesn't plan to open a production plant in Romania.
“Due to the already existing production plants in the neighboring countries, we do not think of such a development as a priority, yet,” said Bossan.
Knauf Insulation runs factories in Russia, Serbia, Ukraine, Hungary, Slovakia, Slovenia, the Czech Republic and a recently opened one in France.
Magda Purice