IULIUS opens the second Family Market this year

Deniza Cristian 08/12/2022 | 16:03

IULIUS Company opened the second Family Market project in the Bucium neighborhood of Iași. The convenience retail project caters necessary everyday services and products in the residential area in the residential area which has seen steady development in recent years.


McDonald’s Drive Thru, Auchan supermarket, Sinsay, and another 23 local and national entrepreneurs provide a customized mix of products and services resulting from community consulting.

This year, IULIUS opened two Family Market projects in Iași, the first one in Miroslava Commune this summer, and now the second one in the Bucium neighborhood. 

“This is a 12 million Euro investment and we have a retail area of 5,500 sqm accommodating 26 brands, which have created over 180 new jobs”, says Radu Pârlea, Shopping Center Manager of Family Market. “Most brands are local and national, with fresh and healthy products, from the flower shop, grocery, pastry shop, meat goods, and restaurants, to car parts, hair salon, and necessary everyday services. The concept is designed to address the public interest in local consumption.”


“Family Market embodies the essence of the IULIUS Company’s expertise in developing urban regeneration projects at a national level. Thus, the defining elements are the relevance of the shopping mix for booming communities, accessibility, and convenience. “The idea for Family Market emerged before the pandemic, but the period of restrictions reinforced the usefulness of the concept, especially in residential areas around the city limits, which have attracted more and more young families. The five months of operation of the project in Miroslava confirm that this is a concept the market needed. For the project opened in Bucium, the approximately 30,000 residents of the neighborhood will be able to reduce their trips to downtown Iași, located 6-8 kilometers away, to access services they now have immediate access to”, added Radu Pârlea.

The new project includes a McDonald’s restaurant, the second location of the brand including a Drive-Thru service, and the fourth one in Iași. The restaurant integrates the latest technologies, being fitted with digital menu screens and self-service kiosks for placing orders, and clients can enjoy their favorite products both inside the restaurant and using the Drive-Thru and McDelivery services.

The Auchan supermarket is also an anchor of the project, with a large area concept of more than 2,000 sqm and providing clients with more than 11,000 products. The store offer includes Auchan store-brand products, Romanian and international brands, food and non-food products, as well as a selection of Romanian products from local producers and suppliers. Moreover, MyCLUB Auchan members will enjoy exclusive promotional offers and unique services based on their loyalty cards.

The shopping offer is complete with:

Fashion, home & deco: Sinsay

Dining & fresh food: La Bottega, La Ciambella, Kosarom, Spartan, Fusion To Go (sushi);

Sweets, pastries & coffee: Dolciano, Dulcinella, Teo’s Café;

Health & Beauty: Dr. Max, Prisaca Bârnova, Atipic Barbershop;

Services: Autopit, Animax, Schimbu’ 3, Pro Tel, Family Balloons, Silca (key duplication), Inmedio, Flower Boutique, CEC Bank, Omniclean cleaner.

As part of IULIUS’ promise regarding sustainability principles, Family Market includes a green area with mature trees and decorative plants, which help reduce the carbon footprint. The project is also easily accessible by pedestrians, as well as by bike or car, owing to the mobility solutions implemented here. The project offers 151 parking spaces, bike parking spaces, and electric vehicle charging stations.

The investments for Family Market Bucium and Family Market Miroslava add up to more than 24 million Euro. The financing partner of IULIUS for these projects is CEC Bank, one of the main supporters of local entrepreneurs. 


Family Market Bucium:

  • Business hours:
    • Family Market Bucium stores: every day, 09:00 – 21:00
    • Auchan: every day, 07:00 – 22:00
    • McDonald’s: every day, 07:00 – 24:00, Drive Thru service – non-stop.
  • Investment: circa 12 million Euro
  • Approximately 5,500 sqm leasable area * 26 operators
  • Over 180 new jobs
  • Landscaped green areas: 5,000 sqm, 150 mature trees and more than 7,000 small plants
  • 151 parking spaces and facilities for bike users, electric vehicles charging stations
  • Upgrade and connectivity works for the vehicular and pedestrian infrastructure
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