Home & deco market continues to grow: CBRE assists JYSK in opening a new store in Bucharest

CBRE Romania assisted the furniture and home decor retailer JYSK in opening a new store in Bucharest, its network now exceeding the threshold of 100 units in Romania. The new store is located in Prelungirea Ghencea, in a single-unit building, next to Mega Image and it comprises approximately 1,200 square meters.

“The home & deco market, one of the winners of the pandemic, continues its growth in Romania this year as well. We are glad that we were able to advise the retailer JYSK again in expanding its network by opening the store in Prelungirea Ghencea, an area that has established itself as a destination for home care products”, stated Madalina Sava, Retail Consultant, CBRE Romania.

The pandemic period brought people even closer to their homes, according to JYSK representatives. People felt the need to improve or remodel their living spaces, and therefore the budgets dedicated to home improvements were higher compared to 2019.

“We could no longer travel or go out on the town, instead, we invested in our living spaces. As behavioural changes, this past year and a half has accelerated certain trends, such as making more use of the online environment. Although online shopping has increased, the physical store has remained an important meeting point for home & deco customers, who want to see, touch and test the furniture, mattresses, pillows, duvets or other products”, explained Raluca Dascalu, Communications Manager, JYSK Romania.

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The symbiosis developed between offline and online shopping was the foundation that kept retailers active and relevant in the first part of 2021, a period in which lockdowns were relaxed and consumption resumed its growth, according to the Romania Market Outlook H1 2021 report launched by CBRE Research.

CBRE estimates indicate that online retail will become a constant source of income for most retailers operating in industries such as fashion, food and beverage and even the service industry. The omnichannel approach thus becomes a priority for retailers and developers integrate it ever more often in the business strategy, considering it an important source for increasing the traffic in physical stores.