“This traffic evolution is what we expected and reflects the Romanian consumer's purchasing habits. Romanians take advantage of the promotions offered by retailers, with small differences between Bucharest and other Romanian cities due to the greater purchasing power of the Bucharest consumer,” said Gabriel Florea, marketing director of Cegis Imobiliare.
Commercial center Carrefour Orhideea recorded a traffic of over 50,000 visitors at Easter this year, an increase of 15 percent compared with regular days.
Cegis, present in Romania since 2003, administrates marketing, commercial and other collateral services for Orhideea, Esplanada, Carrefour Colentina and Grand Arena mall in Bucharest and another two Carrefour units in Ploiesti and Brasov, Promenada malls in Bacau and Focsani, Tom commercial center in Constanta, Felicia and Era commercial centers in Iasi, and another Era commercial center located in Oradea. These developments deliver a total commercial space of over 120,000 and a traffic of around 200,000 visitors daily.