A Bebeloo store usually requires EUR 60,000-80,000 in investment. The first Timisoara shop, in the Real galleria, is now an outlet store which will sell products at a discount of 40 percent or more. “Timisoara is a core part of our business plan, as one of the cities with over 400,000 inhabitants in the west of the country where we are planning to invest in the long term,” said Cristina Cocean, Bebeloo GM. The retailer started to open stores in April 2008. It now runs two in Bucharest, as well as shops in Constanta, Iasi, Cluj-Napoca, Timisoara and Satu Mare.