Zoltán Balogh takes over the position of Chief Operating Officer at Vitacom Electronics

Mihai-Alexandru Cristea 16/10/2020 | 17:43

Vitacom makes changes in the company and appoints Zoltán Balogh as Chief Operating Officer. He has been in the company since July 2004 and has contributed in more than 16 years of activity to the consolidation of the Vitacom brand, operations and activity locally and not only.


With the new position, Zoltán Balogh will provide faster support to subordinate departments, along with optimizing their work and will be responsible for adapting to new market requirements.

”I want to continue the evolution of the company and strengthen Vitacom’s position in the market. Therefore, I am grateful for the trust that management gave me for this appointment and I believe that through the plans for continuous expansion and optimization, the activity carried out by us will acquire new valences. After almost two decades at Vitacom, in which I learned in detail the evolution and consolidation of the brand in the market, I can admit that I am part of a strong company with secure development prospects”, he said Zoltán Balogh, Chief Operating Officer, Vitacom.

Through the new position, Zoltán Balogh will coordinate the Logistics and Warehousing, Procurement and Sales departments and will coordinate also the operations for the preparation of the new logistics center, located in the metropolitan area of Cluj-Napoca. At the same time, it will deal with its optimization, reducing costs and improving customer service by reducing product delivery time. The move to the new space will be done in two stages. In the first phase, the warehousing and logistics procedures will be completed and in the second phase the offices will be relocated.

Vitacom’s portfolio will also undergo several changes under Zoltán’s leadership and new devices will be introduced to further facilitate their interaction with customers. In terms of sales, the new Chief Operating Officer will expand Vitacom’s business in Europe and develop its customer portfolio.

Vitacom’s strategy for next year means that through the new logistics center to bring permanent improvements to all operations and to meet customers and partners with solutions that add value. In addition to developing the product portfolio, Vitacom also aims to strengthen international relations and increase its online presence in order to be as close as possible to customers.

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