Wunderman Thompson Benelux has appointed Sandra Bold to the newly created role of Chief Creative Officer. She joins from Publicis Milano, where she was Global Creative Director and oversaw global campaigns for brands including Heineken and Bottega Veneta.
by Romanita Oprea
In her new role, Bold will work across Wunderman Thompson offices in Amsterdam, Antwerp, and Brussels, to lead the agency’s creative output and drive excellence across its client portfolio in the region, which includes Microsoft, JDE, and VodafoneZiggo. She will be based in Amsterdam and report to Wunderman Thompson Benelux Chief Executive Officer, Erwin Jansen, working closely with Kristof Snels, Executive Creative Director of Wunderman Thompson Belgium, and Carlos Camacho, Executive Creative Director of Wunderman Thompson Amsterdam.
Bold says: “I’m thrilled to take on this newly created position as Chief Creative Officer for the Benelux region. From the creative work they produce to the way they collaborate across expertise, it’s clear Wunderman Thompson sees the potential in offices in Antwerp, Brussels and Amsterdam working together as one. I’m super excited to join Erwin and the awesome Benelux team to create inspiring work for their ambitious clients.”
Wunderman Thompson Benelux Chief Executive Officer Erwin Jansen, adds: “We’re delighted to welcome Sandra to the team. With her wealth of experience working internationally across some of the world’s biggest brands, I’m sure she will bring a fresh and inspiring vision and challenge us to raise the bar of creative excellence. I look forward to working with her alongside Kristof and Carlos to supercharge the creative output across the region and unlock new opportunities for growth.”
Daniel Bonner, Global Chief Creative Officer at Wunderman Thompson, says: “Sandra is a formidable, award-winning creative and we’re thrilled to have her join our ambitious Benelux team. I have no doubt that her experience leading major campaigns will bring a new perspective and she will be an inspiring force for creatives across Benelux and the wider Wunderman Thompson network.”
Bold started her career as an architect but swiftly moved into advertising in Bucharest. During her time in Romania, she won several awards at major advertising festivals, such as Cannes, Clio, Eurobest and The One Show. She also contributed to McCann Romania winning ‘Agency of the Year’ and ‘Network of the Year’ four years in a row.
She moved from Romania to join Publicis London, where she was named one of the ‘Top 100 Superwomen’ by Pitch Magazine and was chosen to take part in the Future Leaders programme by D&AD. She moved to Publicis Milan in 2018.
Bold has also judged across industry award shows including Clio (2019), The One Show (2020), Cannes Lions (2021), The New York Festivals Executive Jury (2021), Dubai Lynx (2021), ANDYs Europe and Global (2022), D&AD (2022) and Golden Drum (2022).