Talida Cristea, appointed KUBIS’ new Managing Director

Newsroom 15/02/2023 | 11:05

Since January 2023, Talida has taken over her new role, building on the company’s national and international capabilities with a fresh new perspective on business and sustainable growth. She joined KUBIS in 2012 and has since held various leadership roles, coordinating multiple teams and departments. In the past two years, she has been the COO of the agency, successfully managing operations and client relationships.

By Romanita Oprea


“We believe Talida is ideally suited to build on KUBIS’ phenomenal 15-year track record, having all the right skills to push the agency into growth, along with its people and clients. She has a strategic vision, and remarkable power, which I believe are key ingredients for KUBIS to continue to be a solid, bold, and agile company, exactly what is needed in this fast-evolving market,” said John M. Florescu, shareholder and the company’s administrator.

Over the past 15 years, KUBIS has extended its portfolio, brand expertise, and innovation skills and, most importantly, has become an integrated independent communications agency while keeping its digital DNA. With this new role, Talida Cristea takes over the leadership of a 55-member team handling integrated campaigns for some of the biggest brands in Romania.

In this new role, my mission is to redefine what growth means for KUBIS while navigating the current economic pressures. We are such a strong, dynamic team, which I am proud to be part of, so I am confident that we can face any challenge that might arise and continue to be a powerful voice in the industry. 

I look forward to putting further emphasis on our creative excellence, coupling it with our efficient solutions and proven expertise in creating value for our clients. I am excited for what’s to come because history shows us that uncertain times can quickly become the proving ground for bold strategies and new solutions,” said Talida Cristea.

Last year KUBIS completed its transition to a full-service agency under the catchy philosophy “All angles. All in.”, which is carried on by each team member at each opportunity, no matter their department. In an AdMarket industry survey conducted by UAPR in 2021, KUBIS was one of the first nominated independent agencies regarding company preferences in pitch participation for creative and strategic integrated capabilities.

The company’s skills in B2B services have extended to NY-based clients and the southwest of the United States, where it has offices in Houston.

KUBIS is working with some of the most prestigious brands, including Vodafone, Philip Morris, MedLife, Netflix, Dove, Coccolino, Rexona, Lidl, Betano, NN Insurance, Napolact, UniCredit Bank, Dr.Max, WWF, Save the Children, Virgin Pulse, Sentinel One, Commercetools, Optimizely, SalesLoft, Live Action, Campaign Monitor, etc.

Kubis was created by the US-based Centrade Group in 2008, a holding company owning media companies in Romania and throughout the region. The company grew significantly under the management of Vlad Popovici, whose credits include more than 60 awards from Effies to Webstock.

The agency’s catchy philosophy, “All angles. All in.”, is carried on by each team member at each opportunity, no matter their department.

KUBIS also has a solid regional partnership with CommUnity International, one of Europe’s most important networks of independent agencies, and will be hosting a forum in Bucharest at the end of May 2023.

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