Rogalski Damaschin expands its partners’ team

Alexandra Radu is the new partner of Rogalski Damaschin, following the process of expanding the agency’s team of partners started 2 years ago, a process still open to consultants with outstanding performances within the agency. This process will continue as a natural evolution stage for the agency whose development has always been based on the organic growth of professional skills and team loyalty.

Alexandra Radu has been on the current team since before the agency was established, 16 years ago, being part of its constant success recognized at major international or local communication competitions for outstanding campaigns. Additional to the new partnership role, Alexandra Radu also takes on the position of Head of Brand Strategy, with a focus on coordinating projects that need a strong emphasis on brand affirmation in the public space.

“Alexandra’s entry in the partners’ base is the expression of a management vision that we have been working on for over 2 years and that comes to meet several business needs. We are an organically growing organization that has always generated its leaders naturally, as part of a culture of learning, creativity and performance, loyalty and transparence. Alexandra is the results of this culture as much as she is one of its creators. I am happy and proud of her career path and I am convinced that the new role will offer her the challenges she needs at this stage in her career” declared Eliza Rogalski, Founder & Head of Corporate Reputation.

The new role is a natural consequence of the valuable expertise proven by Alexandra Radu in brand communication projects, expertise that has been showcased in campaigns developed for clients in industries such as pharmaceutical, banking, retail, real estate, technology and FMCG. Alexandra has a strong background in the development and implementation of complex communication campaigns for the agency’s clients, campaigns that have received the appreciation of jurors from national and international communication competitions, such as Romanian PR Award, Webstock, Sabre Awards, Digital Communication Awards, European Excellence Awards. In 2019, one of the campaigns coordinated by Alexandra Radu was ranked the 2nd on the list of the best communication campaigns worldwide, by the Global Sabre Awards jury, and obtained the distinction of Platinum Best-in-show for the EMEA Region.

“We are a team of people who rely on people, on recognizing each individual’s strengths and on collaboration. Me and Eliza have always remained faithful to the values on which we have developed the agency and focused on each professional’s competences, characters and career plans. Alexandra has had this partner mentality for a long time, which today we officially recognize, and I am extremely happy about this new beginning alongside a person who has not only been part of many memorable experiences for the agency, but who also has the maturity, curiosity and the will to build together with us and the team a strong business focused on valuable communication projects for our clients and people” said Alina Damaschin, Co-Founder & Head of Creative.

Alongside Eliza Rogalski- Head of Corporate Reputation and Alina Damaschin- Head of Creative, Alexandra’s role strengthens the agency’s positioning as a legitimate partner for global communication services.

„I am extremely grateful to Eliza and Alina for the trust shown, another manifestation of the autonomy and independent way of working that I have found in Rogalski Damaschin since the beginning. I am enthusiastic about the opportunities the new role offers, both from the perspective of Head of Brand Strategy, where I hope to have the chance to work alongside the agency’s clients to build meaningful communication projects, and from that of a partner, where I will be able to contribute to the consolidation of a way of working grounded in strategy and creativity with results, together with my colleagues” added Alexandra Radu, Partner & Head of Brand Strategy.