MullenLowe Romania announced the appointment of Silviu Antohe as Executive Creative Director, a position from which he will coordinate the creative operations of the agency.
“It is essential in our today industry to be agile, proactive, and have an entrepreneurial spirit. I just described Silviu, who, through his passion for the profession, won everyone’s respect. We have already seen in recent years what Silviu’s strength can generate together with the MullenLowe team and its mechanism. I am confident that, from his new position, through expertise, motivation, and courage, he will become one true Sherpa for our team”, said Hortensia Nastase, Vice President Creative Services, Lowe Group.
For four years in Mullen, Antohe has contributed to the creative team’s development, as well as the agency’s partner position for its clients, through solutions based on storytelling and craft in the business and competitive context of brands. He coordinated campaigns that received recognition at international and local industry festivals, such as New York Festivals, Epica Awards, Golden Drum, Cresta Awards, Internetics, or Webstock.
“I came to MullenLowe Romania four years ago with the desire to grow professionally, to do great projects and to meet people with whom I share the same values. My ambition and passion found here the best place to unleash. What fascinates me is that every time I said `this is a great idea, I don’t know what we will do the next year`, we managed to do better. My goal is to continue to step into this intimidating territory of `how to do better`, to surprise our clients with solutions that we can be proud of today, but which will be surpassed by tomorrow’s“, said Silviu Antohe, Executive Creative Director, MullenLowe Romania.
Silviu Antohe has been named 2019 Art Director of the Year by ADC*RO. Silviu signs works that have received recognition from the prestigious Luerzer’s Archive publication, and in 2019 he became the first Romanian Art Director with works included in the collection of the first museum in the US dedicated to the history and art of posters, recently inaugurated in New York.
Silviu will lead a multidisciplinary creative team of specialists with omnichannel skills in the brand area: creative, digital, design, production.