GTC, one of the leading commercial real estate companies in CEE, has appointed Malwina Pawłowska to the position of Head of Marketing & Communication, the appointment is dictated by her extensive and in-depth sector knowledge.
Malwina Pawłowska is marketing and communication strategist with over 17 years of experience gained in various multinational companies. Prior to joining GTC, she held the position of Head of Marketing & Communication Department at Skanska Property Poland, being responsible for corporate and product communication, media relations, crisis management and positioning the corporate brand on a country scale. She was also a member of extended Management Team.
Before that, Malwina was a part of Ghelamco’s communication and PR team, including 2 years as Head of Marketing & PR. She bears the responsibility for creating and implementing company’s marketing and PR strategies as well as corporate communication of the key investment projects such as Warsaw Spire, Plac Europejski, Plac Grzybowski or Wołoska 24. Apart from that, Malwina Pawłowska has gained extensive experience in Virako, Ciszewski Financial Communications and Neiniver. She is also a member of the Urban Land Institute, the oldest and largest network of cross-disciplinary real estate experts in the world.
„Nowadays, marketing should strongly support sustainability and innovation to create products and shape the business. I intend to develop GTC’s possibilities using market advantages to show an environmentally-focused corporate mindset of the company. I believe that my knowledge and experience will contribute to strengthening the position of GTC’s on the Polish market” – said Malwina Pawłowska, newly Head of Marketing & Communication.
Malwina graduated International Marketing and French Studies at the University of Lodz, Business and Management in the ESTICE – International Management.