Irina Peptine is the new Marketing Director of Schneider Electric Romania, Moldova and Armenia

Irina Peptine was promoted from April to the position of Schneider Electric Marketing Director for Romania, Moldova and Armenia. In her new role, Irina joins the management team in Romania, capitalizing on her extensive experience in the company and specialization in marketing. Irina Peptine replaces in this position Valentin Vasile, who now holds a role with regional responsibilities within the organization, namely South East Europe Digital Energy VP.

With an 18-year career at Schneider Electric, Irina Peptine graduated from the Faculty of Energy at the Politehnica University of Bucharest and immediately started her career in the company. Over time, she held several roles in the Marketing Department, accumulating a complex and nuanced experience. In recent years, she was Channel Marketing Manager for Romania, Moldova and Armenia, having responsibilities for coordinating and implementing Schneider Electric’s strategy in commercial relations with partners and end customers.

Through her strategic approach and results orientation, Irina was able to strengthen relationships with business partners and develop effective marketing programs, contributing to the company’s excellent results in both customer satisfaction surveys and business.

“The appointment of Irina Peptine as Marketing Director for Romania, Moldova and Armenia represents a strategic decision, reflecting our desire to develop in these markets, by effectively supporting our customers and partners. With a deep understanding of Schneider Electric’s business and customer needs, Irina will lead our marketing team in a time when our services, solutions and software can bring important benefits, on several levels, to a large number of companies, from all fields of activity”, says Lucian Enaru, Country General Manager Schneider Electric Romania, Armenia & Republic of Moldova.

“I am pleased and honored to take on the role of Marketing Director of Schneider Electric Romania, Moldova and Armenia, a role that will allow me to leverage my experience gained both in marketing and in the company at a higher level. My objective is to further strengthen relationships with our customers and partners, while increasing the visibility and impact of our solutions and services in all the markets we cover,” said Irina.