Irina Firstova is the new Country HR Manager of Coca-Cola HBC Romania

Mihai Cristea 14/05/2021 | 17:55

Coca-Cola HBC Romania has a new Human Resources Director, starting this year: Irina Firstova takes on the role of Country HR Manager of Coca-Cola HBC Romania, after previously holding the position of Country HR Excellence Manager in Russia, within the same company.


Irina joined the Coca-Cola HBC team in 2004 in Novosibirsk, Siberia, as a Sales Coordinator and started her career as a HR professional in 2005. During her 17 years in the company, she gained experience within several roles, such as Training Manager, Talent Development Manager, HR Manager for Support Office and HR Business Partner for Sales and Supply Chain teams.

Irina Firstova transitioned to the new position of Country HR Manager of Coca-Cola HBC Romania after having extensive professional experience within the Coca-Cola HBC Group, notably for coordinating important company projects, such as developing managerial skills and supporting the development of sales teams.

“I am thrilled to take on the role of Country HR Manager of Coca-Cola HBC Romania and to coordinate the human resources activities of the largest company in the beverage industry in Romania. My strategic priority remains centered around the company’s performance culture, always starting from the people. Throughout my career, I have been focused on talent development, I have worked with valuable teams, with huge potential and I will be happy to continue this commitment within Coca-Cola HBC Romania”, said Irina Firstova, Country HR Manager of Coca-Cola HBC Romania.

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