FREE NOW, the European leader in multimodal mobility services, announces that it is expanding its business in Romania and is strengthening its management team responsible for local operations. Thus, FREE NOW appoints Daria Marinescu as the company’s Head of Marketing in Romania to lead the local marketing strategy and strengthen FREE NOW’s position in this market.
The new role involves creating the marketing strategy for the local operations, coordinating the team in Romania and the central teams involved in implementation, as well as setting the marketing budget to achieve the business objectives through specific marketing and PR campaigns.
With 14 years of comprehensive experience in both media and marketing agencies and corporate teams such as PRO TV, Nokia Mobile, and Provident in marketing, media strategy, data analytics, brand campaign management, and media relations, Daria is able to understand user behavior across the board, as proven in complex campaigns and projects.
“I joined the FREE NOW team due to our shared vision in supporting diversity, inclusion, and sustainability. That’s why my main goal is to contribute, together with the team here, to raise the profile of these important issues for the company I am part of and to make Romania a major player in the urban mobility market. I am a great believer in the project started by FREE NOW – “Make a Move”, a sustainability initiative through which we want to innovate, thus contributing to improving people’s lives by reducing noise pollution and lowering carbon emissions. In addition, I intend to develop a strong Marketing team, which, together with the other divisions of the business, will contribute to increase the positive impact that FREE NOW Romania has on urban mobility, but especially on the quality of life of all those who use the application. I am delighted to be part of this great company and I am confident that we will become the player that will change the way people move in cities”, says Daria Marinescu, the new Head of Marketing FREE NOW Romania.
This summer, the marketing team led by Daria launched the “Move Freely” brand campaign, which succeeded in doubling the company’s awareness in major cities, achieving the highest values of brand recognition and consideration since the launch of FREE NOW in Romania.
“We are glad to have someone with Daria’s experience and knowledge on board, especially in this context where we are focusing on strengthening FREE NOW’s position in the Romanian market as the leading urban mobility platform. We want to become the transport partner that passengers and drivers trust and in this respect the Marketing department has a key role. That’s why Daria’s unique experience, ambition, and creativity will help us create a strong connection between the FREE NOW brand and the users of our app”, said Lennart Zipfel, Country Manager FREE NOW Romania.
With studies in sociology, anthropology, and statistics, Daria graduated from the National School of Political and Administrative Studies in Bucharest and holds a Master’s degree in Business, Management and Communication, where she learned brand communication and marketing.