CBRE, the global and national leader on the real estate consulting market, has announced that Tudor Ionescu has been promoted to Head of Advisory & Transaction Services for the company’s office segment. The appointment of a professional architect, specialised in Workplace Consultancy, represents a change of strategy for CBRE, which has become the first real estate company to focus on the user experience in office spaces.
Starting with November, Tudor Ionescu will take over the position of Head of Advisory & Transaction Services for the Office Sector within CBRE Romania. He has over 17 years of experience in the design, office and hotel industries. The decision to promote Ionescu marks the evolution of CBRE Romania’s office department towards the provision of integrated real estate services, based on commercial, technical and architectural knowledge, to which is added the extended expertise on rental services, both for local clients and global ones.
“It is a total paradigm shift, in which we believed and felt the need to act. When you are a market leader, you have a duty to demonstrate in practice the theory in which you believe. The office market is no longer just about rented square meters, it is about people and the experience they have at the office. Therefore, we go far with the excellence of the services offered by the promotion of Tudor, who in the last two years at CBRE has specialized in Workplace Consultancy in projects in Romania, Austria and the Netherlands,” said Razvan Iorgu, Managing Director at CBRE Romania.
As Head of Department Advisory & Transaction Services for CBRE Romania’s office sector, Tudor Ionescu will work closely with Alina Calciu and Vlad Damian, who will lead the Occupier Services and Investor Leasing divisions.
Tudor Ionescu joined CBRE Romania in 2017, laying the foundations of the Workplace Consultancy division, responsible for identifying the right concepts and work solutions for companies that intend to make their office work more efficient.
“The office space is in a continuous evolution, simultaneously with the evolution of the companies as a structure, of the technology and ours as individuals. The skills that clients need in a relocation or planning process now migrate to understanding the space as a personalized experience, in accordance with the philosophy and dynamics of each team in particular. I am pleased to be able to coordinate this strategy, which CBRE Romania is implementing for the first time on the local real estate market,” added Tudor Ionescu, Head of Advisory & Transaction Services, Office, CBRE Romania.
Mihai Paduroiu, who has held the position soon to be taken over by Tudor Ionescu within CBRE Romania for the last four years, has decided to focus on the real estate development activity and will become the CEO of One United Properties’s office division.
According to CBRE Research data, between 2020 and 2021, the Bucharest market is expected to deliver a total area of over 630,000 sqm of offices, in the northern, western and central areas of the city, where 50-65,000 employees are expected to work.