Apex Alliance group appoints Giovanni Valentini as the new CEO of Apex Alliance Hotel Management

The Lithuanian Apex Alliance group announces Giovanni Valentini as the new CEO of the Apex Alliance Hotel Management (AAHM). As an experienced, innovative, and award-winning professional, Giovanni Valentini will focus on making Apex Alliance Hotel Management one of Europe’s best hotel management companies.

“I am thrilled to contribute to the unique evolution of the company and the group, benefiting owners, investors, and other stakeholders. I will focus on infusing the management company with innovation, best-in-class management practices, a collaborative approach, and cultivating strong brand awareness within the industry. My dream is to expand the established reputation of Apex Alliance Hotel Management, positioning it as one of the leading hotel management companies in Europe.”, said Giovanni Valentini, Chief Executive Officer of Apex Alliance Hotel Management.

With a fast-growing company and expansion of property portfolio in new markets, Giovanni Valentini will work with a wide range of investors and owners through hotel management agreements towards the company’s strategy to explore various business models, align with market dynamics, and future trends, bringing value to both customers and investors. Furthermore, the company oversees select service to full-service offerings and will explore boutique, luxury, and independent opportunities.

The process of becoming one of the strongest, diverse, and most adaptable hotel management platforms in Europe involves assembling best-in-class hotel management teams and a cluster of assets, supported by innovative commercial and financial tools and systems.

In Romania, AAHM will continue its investments and development plans through its local hotel-portfolio.

“With the impressive achievements our group and company have made in the European hospitality industry over the past seven years, we have full confidence in the new CEO, Giovanni Valentini, to lead the implementation of our business strategy. Through the strengthening of our management team, we are dedicated to driving sustainable growth for Apex Alliance Hotel Management and maximizing the potential of our investments. Our goal is not only to successfully manage internationally recognized brand hotels owned by a diverse group of owners and investors, but also to create a truly exceptional experience for our guests and employees. By infusing our company’s DNA with digital innovations and programs, we strive for operational efficiency and excellence in brand representation.”, added Augustinas Barauskas, Apex Alliance Partner, and former interim manager of the company.

Giovanni Valentini, an Italian native, has spent most of his professional life in the United Kingdom. He brings many years of experience in the hospitality industry, having earned numerous industry awards and demonstrating leadership excellence in business management.

Prior to joining Apex Alliance Hotel Management as CEO, Valentini held key positions such as Vice President of Operations & New Openings at TLC Group and The Collective, as well as Hospitality Operations Director for IHG and Hilton, while developing new assets and managing consultancy for a large portfolio of properties, among others.