Andreea Gheorghiu takes over at Beans United Managing Director

Starting in November 2023, Andreea Gheorghiu takes over the Managing Director role at Beans United, the first HubSpot partner agency in Romania. In the last 5 years, Andreea Gheorghiu has coordinated the Campaign Managers teams within Beans United, with a focus on B2B inbound marketing, lead generation and marketing automation, with positive impact in increasing leads and customer retention rate.

With 14 years of experience in agencies as well as in-house, in marketing management roles for both start-ups and in multinationals such as Edenred Romania, Andreea stands out for her strategic thinking, the ability to manage complex projects and the ability to turn challenges into opportunities for growth.

“In 2024, we want to continue developing local and international partnerships with companies that understand the competitive advantage brought by automation of marketing and sales processes through HubSpot, but also the value of the lead generation and customer nurturing programs developed by Beans United. We also aim to increase the number of certifications among the team, both in the sphere of HubSpot automation and Artificial Intelligence. We also aim to develop our HubSpot training program and automation and our automation and alignment projects for marketing, sales and customer service processes through our ABH (Always Be Helping) division, coordinated by Liana Cuta – ABH Business Unit Director, who is one of the few certified HubSpot trainers worldwide. This strategic effort is aimed at improving the experience of our customers and increasing the performance of the organization“, said Andreea Gheorghiu.

Over the years, the Beans United team has created and constantly improved a lead generation program based on HubSpot’s inbound marketing methodology, adapted to the local market and adjusted for each individual client. In the Beans United program, HubSpot technology is combined and completed by the know-how and skills of each team member: strategy, content marketing, marketing automation, social media, email marketing, customer nurturing, SEO, PPC, ABM.

“I have every confidence that Andreea Gheorghiu is the right person to carry on the success of Beans United, which has been growing for almost 10 years now. Andreea has all the necessary skills to inspire and propel the development of the company, together with the team and clients”, said Andreea Moisa, the founder of the agency.