2Performant appoints Raluca Negrea as Country Manager for Romania and Bulgaria

Mihai-Alexandru Cristea 08/04/2021 | 14:42

The technology company 2Performant, the leader of the Romanian affiliate marketing market, recently listed on BSE’s AeRO market (stock symbol 2P), is announcing the re-organization of the company into two distinct Business Units, namely: 2Performant Romania and Bulgaria and 2Performant Growth Unit. The Romania and Bulgaria Business Unit will be led by Raluca Negrea, the Country Manager for Romania and Bulgaria at 2Performant will be focusing on operations in those validated markets where 2Performant is already present and firmly established. The Growth Unit will be testing and validating markets and business approaches new for the Romanian technology company, both in foreign markets and domestically, and will be led by Constantin Stanciu, who became the company’s new Growth Manager.


Dorin Boerescu will continue to lead 2Performant as its CEO and will coordinate all of the company’s operations while focusing on growth initiatives.

“I am very happy that Raluca Negrea has accepted this position as she is a remarkable manager and professional, with whom we have been collaborating for more than 5 years. I am convinced that she is the right person to consolidate and grow our business further in those markets where we already have a solid position. With this appointment, my focus will become the expansion of 2Performant’s activity to other markets, an activity that I will be coordinating together with Constantin Stanciu, with whom I have made a great team for over 2 years. I think this will be a very suitable management formula for the development of the company in the coming years. On the Romanian market, we aim to consolidate our leading position in the affiliate marketing industry. At the same time, there are many new opportunities on both the local and foreign markets, so we’re allocating our best resources for 2Performant’s growth initiatives.”, said Dorin Boerescu, 2Performant CEO and principal shareholder.

The first listed Romanian tech company 100% focused on developing its own product has already announced its consolidation plans for the local market, but also for expanding in the region and capturing new business opportunities. From the position of Country Manager for Romania and Bulgaria at 2Performant, Raluca Negrea aims to consolidate the company’s position on the Romanian market, where it is the leader of the affiliate marketing segment, but also to maintain a constant growth rate.

“Through the mission that 2Performant has undertaken, I strongly believe that we can have an impact on people’s lives and on the economies of the countries in which we are, and will be, present. I believe we can make our mark through our ability to create jobs, build deep business relationships, and set performance standards. I have great confidence in the 2Performant team, alongside which I took part in some of the most important moments in the company’s evolution, and with whom I share the same passion for technology development.”, said Raluca Negrea, 2Performant’s Country Manager for Romania and Bulgaria.

Raluca Negrea has extensive experience in business management and marketing for tech, has worked for various big brands and companies, and also for companies listed on the Stock Exchange. She founded and was a partner in multiple companies in the fields of marketing and technology, led large teams and coordinated cross-country projects, and has expertise in the Central and Eastern European markets. In 2010 she became an entrepreneur and thus discovered that growing and developing businesses was something that suited her skillset. Raluca has been working with 2Performant since 2015, has taken part in the company’s most important business moves, such as the migration to the 2Performant.com platform, and has played an important role in the company’s listing on BSE’s AeRO market. She has a degree in communication sciences from the Faculty of Communication at the University of Bucharest, and an MBA from the Maastricht School of Management (2013-2015).

Constantin Stanciu has 14 years of experience in business development and entrepreneurship, during which time he has contributed to the growth of several companies in the tech, marketing, and events industries. He has been part of the 2Performant team for over two years, joining the company in 2018 as Business Development Manager for the Influencer Marketing Division and later becoming Business Development Director for both of the company’s products: affiliate marketing and influencer marketing. From this position, Constantin Stanciu coordinated the Client Service & Sales Department at 2Performant, which includes teams that provide support and advice to users, and that generate sales for the platform’s clients. As of April, he became Growth Manager and will be leading the business unit dedicated to testing and identifying growth opportunities for the company.

On March 22nd, during 2Performant’s first GMS since listing on the BSE, the shareholders approved the 5 million lei capital increase operation for growth initiatives both in Romania and new markets, but also for a new way of allocating conversions. At the same time, the shareholders approved 2Performant’s new Board of Directors, consisting of Anda Patzelt, Iulian Cîrciumaru, and Dorin Boerescu, the latter being elected Chairman of the Board.

2Performant has been listed on the AeRO market of the Bucharest Stock Exchange since December 2020, currently has a capitalization of over 41 million lei, and the company’s value has increased by 37% since its first trading day.

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