Adapt or die – Business in the digital era

Miruna Macsim 15/05/2024 | 11:38

From business conferences to mentorship programs, we never get tired of hearing about the digital revolution, digital transformation, digitalization, and so on.



“Data is the new oil, a vital asset in the business ecosystem, empowering informed decision-making and successful strategies. Digital transformation generates added value whether we are talking about Sales, Operations, Finance, HR, Management, and any other business aspect, says Ana-Maria Nastase, Founder of Pixel Script.

All things digital. The new way of doing business. The digital way, they say.

But what if you are an entrepreneur, dealing with top to bottom decisions every day, trying to build up your team while keeping up with your clients’ ever-growing demands, deliverables, bills, contracts, providers?

Or maybe you just reached your first 10 million euro, you rely on your management team for part of the decisions, but do you have in place effective systems and structures to sustain your company growth? Are you ready to navigate the challenges of a larger marketplace?

“Truth is whatever milestone you reach, business is always a matter of balancing priorities. And the digital ecosystem can provide you with key solutions for whatever situations you are facing. In the hands of the right people, of course”, adds Ana-Maria Nastase, an experienced business strategist, with over 12 years of management background in the IT industry.

The Beginning

Pixel Script was born as a response to companies’ powerful need to embrace new technologies on their quest to higher business performance, productivity, and competitiveness.

“We are talking about automating operations, empowering employees, and creating new business models. All based on data analytics, technologies, and software, our business DNA.

Pixel Script is a powerful network of top IT talent and senior business consultants. In strong partnership with our clients, closely responding to their needs, navigating together each stage of their business evolution, we build their unique digital way, says Ana-Maria Nastase, Founder of Pixel Script.

There is a reality we must all accept nowadays: in an ever changing, highly competitive business environment, off the shelf software solutions can’t provide us with competitive advantages. While most of the business processes can now be automated and a subscription-based application is available for virtually any of our needs, on point strategic and technical input is now, more than ever, key.

“At Pixel Script, we spare no effort in making sure we fully understand our clients’ vision, needs, the very specifics of their business. For us it is a matter of in-depth business consulting and top technical expertise, equally.

We begin by deeply understanding what digital means to our clients’ businesses so are able to create relevant technology solutions for them, ads Ana-Maria Nastase, Founder of Pixel Script.

The old is dead. The new has come.

The last ten years of IT have been about changing the way we work. The next are all about transforming your business.

When referring to digital transformation we picture this holistic, heavy, slow, ever challenging process, greedily swallowing 99% of the investment budget, if any, taking over the management agenda, and brutally shifting CEOs priorities from external to internal business aspects.

When partnering with the right people doing the right things right, it should be nothing like that.

“We start with key aspects that impact our clients’ business processes, service delivery, productivity day by day. We focus on what could bring immediate added value to their sales, operations, management activities. Some of them need to speed up production, others to improve customer relationship management, while most CEOs demand accurate reporting solutions to drive their business decisions. Good news: all is possible. And we are here for you. Building your unique digital way”, concludes Ana-Maria Nastase, Founder of Pixel Script.

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Miruna Macsim | 12/04/2024 | 17:28
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