In September 2011, Dan Panciu was 25 years old, had the necessary experience in setting up production lines from scratch and a clear vision of how to approach the Romanian market in the segment of architectural profiles. In the season of abundance, with the certainty that his endeavor needs a brand and a presentation site, Dan Panciu set out and launched his own business. BR talked with Dan Panciu, CEO Fabrica de profile, about the market, his business and its evolution, trends, etc.
By Romanita Oprea
How has the market evolved in recent years in this area?
Romanian market is in continuous evolution. The clients are starting to pay attention to details, to know better what they want and get informed. The interest in decoration amplified during the pandemic and it is keeping its trend.
About this business, how did it start, when and where did it end up today?
It started in 2011 with the idea that I want to manufacture home’s personality. I really wanted to produce in Romania, good products and change the design of the clients’ houses. It was a lot of work, challenges, ups and downs, many sacrifices, but I always believed I can make it. In the beginning the market was very new and it was hard to educate, now it is a lot better in terms of understanding of the product and the desire to buy is already formed. Now, together with a team of approx. 60 persons, I continue the work, the challenges to develop better products and services for Fabrica De Profile’s clients.
How do you see the evolution of the market in the next 5 years?
If you ask the financial experts, they will tell you a crisis in coming. I tell you: Romania is an emerging country; Romanian people take big pride in their homes and there are a lot of opportunities if you are ready to step out of your comfort zone. The market will continue to evolve, it is not saturated, needs good products and services in all areas.
What are the trends in interior design now?
Romanian interior design it is influenced by European and Eastern trends. We have very talented interior designers that make outstanding projects. We can see a greater demand on 3D panels, that embellish the wall beautifully and also supplies thermal and soundproof insulation, products for indirect lighting, a big skirting board, wainscoting on the walls etc.
About working from home and how new offices break out of conventional patterns, how has the segment of luxury furnishings evolved in the pandemic?
Working from home added a new area in the houses of the Romanian people, the desk, almost unheard of before, only CEO and a few categories like writers and lawyers demanded. Now, we can also see in big residential projects, the work zone has been included. And is has design, and light and color, it in not just a desk and a chair. Luxury goods are always in demand, most people want them but not all are ready to pay the price. We are proud at Fabrica De Profile we can meet any budget, and we can also make affordable luxury.
What are the house design rules now? But of the offices in case the home office becomes the office again?
The design must be functional and practical first. It will never change when we talk about houses to live in. The design must reflect the personality of the inhabitants and to incorporate their lifestyle. In my opinion these are the rules, the rest are just trends. There is a large category of people that embraced working for home and for them there is no going back. They have their reasons, about time saved, child care etc. so the work desk is not going anywhere.