Huawei Consumer Business Group Romania, the local subsidiary of the second largest smartphone maker in the world, announces the appointment of Calin Clej as Marketing Director. Calin Clej has over 17 years of experience in strategic marketing, branding and brand consolidation, previously taking a regional leadership role as PepsiCo’s Greater Balkans Beverages & South Eastern Europe Franchise.
“Huawei has seen the fastest growing growth of smartphone manufacturers in the past few years both globally and in Romania, and marketing efforts are key to maintaining and consolidating this dynamic trend of the brand on the local market. The extensive work of Calin Clej and the professional performance in the marketing area at both local and international level in a highly competitive and dynamic industry such as consumer products will be extremely valuable to Huawei , in its effort to bring our global brand closer to Romanian consumers,” said Zachary Jianglinchao, Country Manager, Huawei CBG Romania.
From the new position, Calin Clej will be responsible for developing the brand’s global leadership vision and marketing strategies, as well as adapting the marketing team’s capabilities to the integrated development and management of marketing mix centered on the end-user’s local profile.
“I am delighted to join one of the most prolific and dynamic global technology players in recent times. I believe that I have reached a mature position in my career when years of experience on the local and regional market provide me with the resources needed to bring personal added value to an innovative industry, and to use as a inspiration a revolutionary growth vision like Huawei. I am grateful to Huawei leaders for accepting me in the local leadership team – they are equally enthusiastic about what what we will discover together during this journey, from good to great in Romania for Huawei’s business, but at the same time I am aware that this road involves dedication, perseverance and concentration. I am ready to do things (make it possible),” said Clej.