World Class brand opens the largest health and fitness club in Romania in the Openville Timişoara mixed-use project

Anca Alexe 25/01/2019 | 08:00

The Openville Timişoara mixed-use project will accommodate the largest health and fitness club in the country. The World Class brand, the market leader in the health and fitness industry in Romania, will inaugurate, as of the first half of 2019, a new club covering 3.399 square meters. Openville is currently under construction and integrates the current Iulius Mall Timişoara. The project will introduce retail concepts, as well as new leisure destinations into the region.

The new center will represent one of the most powerful strategic moves of the World Class health & fitness network in achieving its main goal: to grow the #BeHealthy Movement for more movement and become the third most important place for Romanians, after home and work, through an increasingly accessible and attractive offer of health & fitness services.

The people living in Timişoara will have at their disposal a 25-meter semi-olympic swimming pool, a Crossfit area, cycling and aerobic studios. The club will be equipped with the latest fitness equipment from Technogym, world leader in technology-driven fitness solutions and official supplier of the Olympic Games.

The unique location of the new World Class club was strategically chosen, as Openville is the very epicentre of business, retail and entertainment in western Romania.

The new World Class health & fitness club will be one the most modern and vibrant health & fitness centres in Romania. In Timisoara we found the perfect environment, an effervescent city with one of the most modern malls, entertainment and workplace areas, gathering people with high interest in technology and healthy lifestyle. We chose Openville because it is the biggest lifestyle centre in the west and we saw its potential to help us advance our mission to inspire and motivate more Romanians to be more active more often in order to enjoy a healthier life. Through this strategic location, we get close to the home and workplace of the people of Timişoara”, said Kent Orrgren, World Class CEO.

The new World Class Club in Timişoara will be included in the Silver category and it will be located in the new building where Iulius Mall will be expanded. The current Iulius Mall club will run as usual until the opening of the new club and will be relocated consequently. After this new opening, World Class Romania will count a total of 33 active clubs, 21 swimming pools, a team of nearly 500 personal trainers and 350 specialised health & fitness instructors.

Leisure venues that will bring together the local community

The Openville Timişoara mixed-use project is currently pending construction and will be the largest mixed-use project in the west of Romania and the main business, shopping and leisure destination here.

The project will complete the retail offer of Iulius Mall Timişoara with 47,000 sqm of additional premises, thus adding up to a leasable area of 118,000 sqm. The new premises will be fitted in an expansion wing of the shopping mall, on the ground floor of the office buildings and in the upcoming park area of the project. These premises lay emphasis on leisure destinations, by creating a synergy between indoor and outdoor attractions in Iulius Mall.

Openville will include seven class-A office buildings, 450 stores, VIP cinema concept, two conference and event centers with 10 halls, as well as a variety of restaurants and themed cafés, with a panoramic view overlooking the largest suspended park created from scratch in Romania.

After the two office buildings completed in 2017 (UBC 1 and UBC 2), works are underway in Openville Timişoara for two other office buildings (UBC 3 and UBC 0), the new retail spaces, an underground parking lot with more than 580 parking spaces, as well as a traffic underpass that will streamline the traffic in the entire area.

The project is developed by IULIUS and Atterbury Europe, adding up to an estimated investment upwards of € 220 million.

World Class Romania is the market leader in the local wellness industry

World Class Romania is a market leader in the local wellness industry with a total number of 36 health & fitness clubs (33 are active and 3 more will be open later this year and during next one) throughout the country and almost 60.000 members. World Class clubs provide services at the highest standards, cutting-edge facilities and diversified classes. World Class is long-term partner for LES MILLS™ – the biggest fitness concept provider in the world. World Class Romania also provides a premium fitness and lifestyle club concept, named W, in which members can train and relax in an intimate and exclusive set up.

World Class Romania is owned by Resource Partners, CEE private equity fund, supported by several institutional investors. The fund focuses on investments projects in Romania, Poland and other EU countries in Eastern Europe. Resource Partners focuses primarily on identifying fast growing companies with strong management teams to supplement with our experience of managing fast organic and acquisition-driven growth.


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