The team behind Retargeting.biz, one of the fastest growing SAAS firms in CEE

Newsroom 13/12/2018 | 10:14

Launched 5 years ago by the Romanian entrepreneur Rareș Bănescu, the start-up Retargeting.biz, has become nowadays one of the fastest growing SAAS in CEE due to the enthusiasm, determination, professional and exceptional skills of the whole team.

“I knew since I started building Retargeting.biz, that a combination of expertise, creativity, and technical knowledge is exactly what I needed to surround myself with in order to succeed. 30 people, with different personalities, views on life, each bringing their own expertise and unique point of view into the mix is what Retargeting.biz is all about! Each and every one of them has earned their mantle time after time and has helped make Retargeting.biz into what it is today – a marketing automation platform to rival any marketing agency with features never before found in the same platform and over 3000 customers that enjoy them”, says Rareș Bănescu.

Rares Banescu

E-commerce is an industry that keeps on growing, reinventing itself all the time, so you always have to adapt and learn in order to stay relevant. And since Retargeting.biz is a marketing automation solution for online shops, it has to do the same.

“The team has everything from sales and marketing experts, to excellent customers support and developers in order to  manage all our clients’ needs, guide them through all the features brought by Retargeting.biz and offer them more and more options to skyrocket their online businesses revenues. Whenever I bring someone new in the team I always consider how he or she will fit into the mix and what unique qualities he or she possesses. Some companies want people for their ability to perform a couple of predefined tasks – at Retargeting.biz, I’ve strived to create an environment where every single one of my colleagues can prove their worth, not be afraid to give feedback and grow both personally and professionally to enable them to bring their very best to the table”, continues Rareș Bănescu.

Retargeting.biz is a tool that can be used by online shops from around the world, so each region comes with its challenges and specific ways of doing business. With that in mind, Rareș Bănescu knew the team had to be able to respond to their particular needs accordingly. That’s the reason the company has a mixed team of Romanians, Hungarians, and Bulgarians at the office in Bucharest, on top of having offices in Los Angeles, Sofia, Budapest and soon in Athens.

“I believe that the person best suited to interact with the clients from each country is a local that has in-depth knowledge of the Retargeting.biz services and a drive to help as many online shops increase their revenue. This is the idea that yielded the diverse team behind the Retargeting.biz marketing automation tool”, says Rareș Bănescu.

The company constantly creates opportunities for employees’ personal and professional development, such as tickets for local and international conferences and also holiday vouchers.

“I always liked to surround myself with passionate, creative and intelligent people that love what they do, want to constantly improve themselves and help others. And that is what I did with my team and that’s one of the best advantages I love to offer: a place where you get along with those you spend most of your day with, those who always push you to become better. On top of the young, dynamic and nurturing environment, we offer additional benefits like premium private healthcare, gym memberships, catering, teambuildings and something quite unique: holiday vouchers to help reduce the stress of booking for a vacation and ensure every vacation brings nothing but an opportunity to unwind and relax in order to return with new energy and fresh ideas”, says Rareș Bănescu.

According to Rareș Bănescu, the philosophy of the company is: “Retargeting.biz is all about offering our clients the means to personalized their customers’ journey in order to increase their sales. And personalization is also what stands at the core of the company: unique individuals, with unique personalities and talents, that come together to transform Retargeting.biz into more than just a tool – a force to be reckoned with. The tool is great, with real-time optimization, automatic catalogue creation, Bounce & Buyers automatic exclusion and real time product recommendations but the team behind it is what makes the Retargeting.biz marketing automation platform truly extraordinary”.

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