In 1994, Alpha Bank was the first foreign bank to enter the Romanian market.
The bank’s evolution was sustainable through the systematic investment of resources, and in its 25 years of activity, Alpha Bank has been a constant presence among the top tier banks in Romania.
With a robust structure and with every initiative being assessed carefully, but with a constant desire to innovate, year after year, the bank has made its mark on the evolution of the Romanian banking system through inovative initiatives which later became customary. If in 2001 Alpha Bank was the first bank to launch a mortgage product in Romania, today the balance of real estate investment loans in the bank’s portfolio exceeds 1 billion euros. Furthermore, if in 2005 Alpha Bank was among the first banks present in the virtual environment, digitalisation is today a priority for the entire society. 25 years ago, many of our business customers were at the beginning of their journey. Today, many of them are well-known and their companies are front-runners in the most important sectors of the economy.
For 25 years, Alpha Bank Romania has been joining special projects and social initiatives, contributing to an increasing quality of life. Ever since the beginning, we’ve supported the association that has transformed the Vacaresti Delta into a natural park, where nature lovers can also discover the secrets of the urban delta from the highest Natural Observatory. The Bucharest Botanical Garden’s old greenhouses were reopened with the bank’s support, while hundreds of thousands of children learned the first notions of financial education as a result of the bank’s involvement in financial literacy projects.
On our 25th anniversary, we would like to thank our clients and partners for making our story possible. With professionalism, focus on innovation and constant desire for evolution, we look forward to the future.