WatchShop.ro looks to increase its sales this year by 50 percent and says it has become the only online store of watches and accessories dedicated to men.
With an initial investment of almost EUR 50,000, WatchShop.ro recorded 22,000 sold products only in 2015. Launched in 2009 with a single person in the team, the company had a constant growth of turnover and counts 19 employees in the present. Last year, WatchShop.ro has registered a profit rate of 10 percent.
In the first 5 months of 2016, WatchShop.ro has already reached a turnover of over EUR 550,000, up almost 20 percent compared to the similar period of last year, and sold almost 10,000 watches, with more than 27 percent compared to the January-May 2015 period. Last year, the company registered a turnover of EUR 1.5 million.
„The business’s growth over the last years determined us to look carefully at all our results and analyze how we wanted to go forward. It’s how we realized that over 70 percent of buyers of watches from our store are men – either they are looking for a watch for themselves, either that are looking for a present for a friend or for a dear woman in their lives, the men want original products, they want to be informed and are counting on the counselling and the knowledge of our experts. We are already offering all of the above, but we felt like we needed to say them clearer. Therefore, now we are the only online store with watches and accessories dedicated to men. That doesn’t mean that we are neglecting the ladies – on the contrary, they can come to us with the guarantee that we can help when they are searching for the right watch for him,” said Catalin Florea, CEO WatchShop.ro.
The best sold watches on WatchShop.ro in the first 5 months of 2016 are from brands such as: Accurist, Atlantic, Casio, Citizen, Festina, Fossil, Orient, Seiko, Sekonda, Suunto, Swatch, Timex, Tissot and Zeppelin.