Romania’s touristic brand was launched on Thursday, at the World Exhibit in Shanghai. Present at the event were Gheorghe Zamfir, renowned Romanian pan-pipe player, as well as Nadia Comaneci, Gheorghe Hagi and Ilie Nastase, top Romanian sportsmen.
“Explore the Carpathian Garden” is the new touristic slogan that the Ministry of Tourism will promote, until end of 2013, according to impactnews.ro. The new logo will feature a leaf as a main element, as a symbol of nature, and a blue element, referring to spa tourism in Romania.
The promotional campaign will be financed from European Funds worth EUR 75 million, according to the same source, compared to the EUR 1.5 million spent for the previous “Land of Choice” campaign. According to studies undertaken by the Ministry of Tourism, Romania’s touristic brand should be based on the “untouched nature” concept and focus on products such as outdoor and rural tourism, city break offers, natural circuits, active and adventure tourism, spa and religious tourism.
UPDATE: Romania’s new touristic logo (in picture) and slogan were launched today at the Shanghai exhibit, on Romania’s day. With this occasion, minister of tourism Elena Udrea declared that “Romania, as a touristic destination, needs to affirm itself on a global level, to differentiate itself and become memorable; this is why the creation of this brand has become imperative “, as quoted on the Ministry’s website. The target of the newly launched identity refers to “discerning travelers”, willing to visit unexplored areas and avoid crowded locations, as mentioned by the same source.
Soon after its launch, the Ministry of Tourism’s logo has already become controversial. Various on-line opinion leaders and bloggers have demonstrated that such a logo should not cost over USD 250 to make. What’s more, the key graphic element seems to resemble that of a British transport company, available here.
UPDATE 2: At the press conference, tourism minister Elena Udrea declared that the brand was delivered to the minister in accordance with copyright laws. “From our point of view, we are in complete legality. I could not tell you exactly how the brand was worked on, but we have the warranty that those who created the brand are responsible and fully respected the legislation”, Udrea declared, according to Mediafax.