Trump backs riders who boycott Harley Davidson on overseas production shift

Georgeta Gheorghe 13/08/2018 | 13:48

US president Donald Trump backs riders who boycott Harley Davidson on overseas production shift and denounced the company’s plan to shift some production abroad.

The US president took to Twitter to say that people looking to stop buying Harley Davidson motorcycles was a “great” development.

The Wisconsin-based company is increasingly investing in production facilities overseas to avoid tariffs. In June, the 115-year old motorcycle manufacturer announced plans to move its European market production out of the US to protect itself against the retaliatory tariffs from the European Union. The move triggered public relations firestorm.

The company is considering making inroads in India and China, as the US sales have dropped amid a lack of millennial buyers.

The company’s global sales from motorcycle exports stood at USD 24,1 billion last year, and Asian countries accounted for the largest share of exported bikes.

In an interview with CNBC last month, Harley-Davidson CEO Matt Levatich, quoted by CNBC, described Trump’s statements as “unfortunate attention.”

“We just deal with what we have to deal with; we are not a political organization. We’ve worked very hard to be apolitical in how we approach our business and our consumers, everywhere in the world,” he said.

Harley Davidson’s stock, traded on the New York Stock Exchange, is down by about 9 percent.



BR Magazine | Latest Issue

Download PDF or read online: July 2023 Issue | Business Review Magazine

The July 2023 issue of Business Review Magazine is now available in digital format, featuring the main cover story titled “At a Crossroads: Budget Deficit Endangering Romania’s Economic
Georgeta Gheorghe | 31/07/2023 | 14:14

    You will receive a download link for the latest issue of Business Review Magazine in PDF format, based on the completion of the form below.

    I agree with the Privacy policy of

    I agree with the storage and handling of my data by

    Advertisement Advertisement
    Close ×

    We use cookies for keeping our website reliable and secure, personalising content and ads, providing social media features and to analyse how our website is used.

    Accept & continue