Through a mobile app, Pilsner Urquell teaches consumers how to perfectly pour a pint of beer

Pilsner Urquell, together with the recruitment project of the first tapster in Romania, launched an innovation in the consumers’ education field regarding the right way to serve a beer. For two weeks, people in Bucharest can learn, through an app, how to perfectly pour a pint of beer, with the help of their mobile phone.

By Romanita Oprea

Their action will be projected directly on interactive outdoors in the city. Jan Stanik, Head Tapster at Pilsner Urquell, will evaluate each person’s skill and the best ones will be rewarded with Pilsner Urquell prizes.

“Choosing the first tapster in Romania is not the only first that we, the team at Pilsner Urquell, are aiming for this year. We wanted to better explain to the people what it truly means to have a perfectly served draught beer. Therefore, we loved the idea of inviting them to pour beer in the pints with the help of a mobile app and receiving feedback from one of the most famous Pilsner Urquell tapsters, and we are happy that we succeeded in implementing it,” said Georgiana Bercu, Brand Manager Pilsner Urquell, Ursus Breweries.

All the people interested in truly finding out how to pour a beer perfectly – with three fingers of foam, as Jan Stanik recommends – were invited to Cinema City in AFI Palace and Globalworth Tower (Barbu Vacarescu 201) to connect their phone (through joc.tapster.ro/play.tapster.ro) to the installed screens and to start the test of the perfect service.

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Activations are still available as follows:

Cinema City, AFI Palace (Blvd. General Vasile Milea, nr. 4): between 17 – 30 September, 12.00 – 22.00.