EFFIE Awards Romania has announced changes in the competition

Romanian Effie Awards, one of the most important industry festival, that awards each year the efficiency in communication, has reached its 13th edition, which will take place between August 20-25.

Starting this year, Effie Romania will be fully aligned to the international format of the festival, moving the center of attention from the Awards Gala to education, in a bid to upgrade the marketing and advertising industries.

During the launch event that took place at Hanul Gabroveni, the organizing committee presented the new strategic vision for the festival.

Because the efficient marketing is based on a continuous learning process and on the transfer of know-how between the industry’s representatives, the evening ended in a first Effie Talk, held by Andy Meldrum (head of brand communications of SAB Miller Europe). The subject was “What do clients know about effective advertising?” and opened up a series of conferences and debates under the aegis of Effie Romania that will take place this year.

The new strategy imposes changes at the competition’s level. One of the most important ones is the introduction of debates in the judging process or the creation of new categories. If until now every member of the jury would score individually the study cases, starting this edition, the judging process will include a moderated debate.

This year’s jury president will be once again Neal Davies, president and CEO Effie Worldwide.

For the 2016 edition, the Committee has proposed a new category called “Engaged Communities”, dedicated to the brands that create content, experiences or platforms through which they develop the communities.