Swiss company Affichage Holding becomes single shareholder in the Romanian office

Swiss outdoor advertising company Affichage Holding bought out a 30 percent stake in Affichage Romania from American company Ventris, and now have total control of the Romanian office.

 The value of the transaction has not been disclosed.

 Rene Rosenberg (in picture) was appointed CEO of Affichage Romania after working as Chief Operating Officer in 2011.

Rosenberg was part of the German outdoor advertising company Wall AG – JC Decaux where he held various management positions since 1999, the last one being that of Regional Director for Eastern Europe and Management Director of Wall Bulgaria.

 Additionally, the German Frank Mayr was appointed Chief Technology Officer of Affichage Romania.

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 Starting on February 1, Affichage Romania will have a new headquarters located in the Metav Business Park in Bucharest.

 With a market share approaching 30 percent, Affichage Romania (along with the other companies in the group) is ranked in second position in the market for out-of-home advertising in Romania.

 Nationally, Affichage Romania has over 4,686 advertising space, distributed in over 60 cities:

 Bucharest, Brasov, Iasi, Constanta, Timisoara, Oradea, Botosani, Vaslui, Sighisoara, Cisnadie.

Otilia Haraga