Due to Romanians’ demand in shopping, the Romanian fashion market has reached close to EUR 5 billion. The main players on the Romanian market are H&M, Zara, C&A and Pepcom, according to a study of KeysFin.
According to KeysFin, the fashion commerce in Romania is controlled, for 83 percent by foreign investors, while the production sector, the business belongs mainly to the local firms (62 percent).
„In 2016 in the fashion industry were 18,890 firms in the commerce sector and 5,676 in production, their turnovers exceeding RON 23 billion. The number of investors in this sector decreased compared with 2013, when were 25,445, but the turnover increased by close to RON 5 billion, the equivalent of over EUR one billion,” says the study.
The net result registered on the fashion market in 2016 increased by close four times compared with 2013, from RON 346.1 million to RON 1.31 billion, showing that the industry has become year-on-year more profitable. For 2018 the expectations on consumption are positive.
„The perspectives of 2018 are generally positive due to the consumption increase. It’s taken into account an increase by 10-15 percent for the next 12 months due to the stores network expansion, and in general, of the sellers and producers offer. The main question mark is represented by inflation and exchange rate, which can influence the commercial policy of companies, the production and offer dynamics,” says the study.
The fashion industry in Romania is one of the significant employers in the economy and the proof is the number of employees which was constant during 2013-2017, around 200,000 employees.