“Standpoint”, the Romanian project at London Fashion Week

Newsroom 03/03/2017 | 13:17

Romania presents, at this year’s edition of London Fashion Week, the exhibition “Standpoint” that reunites the creations of the designers Smaranda Almasan, Emese Bakó, Andreea Castrase, Sabina Pop and Ancuta Sarca, in a project conceived by Romanian Design Week. The exhibition’s design, open in the period 17-21 February, belongs to the architect Attila Kim.

Realized through a partnership between the Romanian Cultural Institute in London, The Institute Bucharest and Romanian Design Week, the project “Standpoint” represents the seventh consecutive Romanian participation at the famous event, the Romanian exhibition being included, as usual, in the section International Fashion Showcase, coordinated by British Fashion Council and The British Council.

During the time, the Romanian participants at the London Fashion Week were crowned with awards and very honorable accolades. For this reason, this year’s project, an exploration of the local-global provincial phrase that reunites some of the moment’s most inventive Romanian young designers, is awaited with an interest on the measure of the reputation gained in London by the Romanian sartorial creativity.

The projects presented at the current edition are invited to enter the fashion creators’ labs trying to distinguish the process through which they are transforming the local culture into a universal language. Not less than 25 country exhibitions are looking for this fashion’s lingua franca, placed under the vaults of the renowned cultural center Somerset House, on Thames’ shores.

“Standpoint” expresses the theme of the edition through a concept that, through the diverse palette of textures and materials, incorporates the reflections regarding the influence of the past over the contemporary creative practices, personal introspections, as well as some of the sources of inspiration offered by a globalized world. The international language of the fashion therefore becomes a way of communicating the unique experience of every designer, influenced both by the past, as week as by the local cultural specific and by the personal creative universe.


 Smaranda Almasan is a fashion designer whose collections are characterized by an elegant design and fine cuts, as well as a special attention to details and her style is defined as “wearable avant-garde”. After graduating the Master in Fashion Design at the University of Art and Design in Cluj, she opened her own studio in the Brushes Factory (Fabrica de Pensule). During the last years, Smaranda participated at a series of high profile events, including fashion fairs in Düsseldorf, Munich and Vienna.

After finishing her internship at the renowned fashion house Giles Deacon in the UK, Emese Bakó worked for H&M la Stockholm. Her clothes, visual representations full of attitude and delicacy, appeared in a series of prestigious fashion magazines, from Elle, Harper’s Bazaar, to Beau Monde or Unica. The sophisticated cuts, the feminine details, the velvet, satin and brocade textures, embroideries created manually, beads and other attractive techniques are only some of the elements that define the artist’s creations.

During her short career in the fashion world, Andreea Castrase received important awards such as Best Young Designer award at Elle Style Awards and Best Young Designer at the Beau Monde Awards, both in 2015. The fashion designer gained experience working for Ann Demeulemeester and H&M, developing an esthetics that can be defined as atemporal and austere, capable also of generating emotion.

With a sense of the original and daring line, Sabina Pop is interested of the connections between the contemporary art and design. At the moment she is enrolled in the PhD program of the University of Art and Design in Cluj, Sabina proposes wearable creations, but also courageous ones, characterized by alive colors and strong patterns, uniquely dovetailed, but also through minimal silhouettes with generous geometric volumes.

 Ancuta Sarca is an unstoppable explorer that permanently investigates diverse cultural concepts and whose originality was rapidly remarked not only by the specialized press in Romania, but also by the famous brand Meadham Kirchhoff that offered her an internship in his London studio. In her most recent collection, Ancuta translates social and cultural movements into experiment-clothes, using unconventional materials, vibrant colors and hi-tech textures.

Romanita Oprea

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