SanaGout posts turnover growth by 20 pct in first nine months of 2017

Catering company SanaGout registered a turnover growth by 20 percent in the first nine months of 2017 due to the investments in new market niches and the specialization of employees and estimates an increase by 25 percent until the end of 2017.

„During all these years, on a very crowded market and with quite difficult periods, we succeeded to keep our identity. During time, we came up with catering concepts for more than 10,000 events, from small family gatherings to conferences with thousands of guests,” said the general director of SanaGout, Ana Alexandrescu.

SanaGout started in 2015 a process of strategy rethinking and market approach, giving up to the unproductive elements and inefficient activities. The new strategy brought at the beginning a high drop in revenues, but currently there is an annual growth by 20-25 percent of the turnover, but also of the clients portfolio and profitability margin.

„In 2008 we started to offer lunches for corporate employees, we had also a shop in Dorobanti area, but we reinvented ourselves, we gave up on inefficient activities and now we focus on new market niches: corporate events that impresses both visually and through the message sent and special programs for companies that wish to grow the employees’ productivity,” says Alexandrescu.

During the nine years of activity, the company invested around EUR 500,000 in equipment, personnel and quality ingredients.

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In the last years, the companies searches for innovative methods to make employees loyal and the nutrition and healthy food advice was successful.

„We created programs on healthy food segment. A program of this kind lasts for minimum 3 weeks and implies either the work with a nutritionist, or with a fitness trainer and a customized menu,” added Alexandrescu.

The company was founded in 2008 by five Romanian entrepreneurs passionate about healthy food. During this time, SanaGout has hosted over 10,000 “concept” events and invested EUR 500,000 in this business.