Saatchi& Saatchi Romania appoints new deputy managing director

Cristina Iordanescu is the new deputy managing director of Saatchi & Saatchi Romania. She is moving into the new role from the strategy director position she held within the agency. Radu Florescu will continue to serve as the managing director and CEO of Centrade Saatchi & Saatchi. In her new role, Iordanescu will be in chare with new business development and strategic planning. Iordanescu started her career in advertising in 1997 as copywriter with Leo Burnett, then with Bates, where she was Creative Director.