Romtelecom launches new concept store, outlines future strategy

Newsroom 20/12/2011 | 14:33

Romtelecom has launched a 100-sqm concept store in the Vitan area with an investment of EUR 200,000. The shop is in line with the company’s position as a supplier of entertainment and is based on standards applied at Deutsche Telekom. “In April we will have four such stores open: two in Bucharest, one in Constanta and one in Braila,” said Yorgos Ioannidis, general manager and CEO of Romtelecom. As part of the strategy, the operator opened three kiosks in commercial centers in Bucharest and Cluj last year. “The commercial strategy will be based on something new we are bringing to the market: we are going aggressively into the country, bringing optic fiber to the neighborhood, buildings and even homes, whenever there is the requirement for very high speeds,” he added.

The operator has simplified its internet broadband access services into three main solutions, Surf, Play and Power. Surf, a basic service of 2 Mbps, will be available on the market for less than EUR 4 a month. The second product is Play, from 4 to 5 Mbps, which will cost up to EUR 6.1. Power provides around 100 Mbps at a cost of less than 8.1 EUR.

Asked for his response to Orange’s comment that the new tariffs for access to Romtelecom’s loop are still high, the Romtelecom CEO said: “We think that it is unfair to Romtelecom. We are not the only one providing local loop access. If you go out of this building, you will see thousands of local loops around this neighborhood and other neighborhoods in Bucharest. If you check the prices that the regulator has imposed, they are 28-30 percent lower than the average in the EU.” He went on: “We are maybe the only company in Europe that has to compete with about 800 competitors nationwide. Therefore we need to adapt to what the market requires from us: if the market needs a particular approach in Giurgiu, the same market is not in Timisoara, where we may need to take another approach.”

Romtelecom aims to become the top electronic entertainer on the market in Romania for the residential sector. “This is why we have made investment in IPTV, are in advanced discussions with content providers, will have over 1,000 titles in our video-on-demand services by year-end, and are upgrading our broadband infrastructure.” On the business sector, the company aims to be the major ICT supplier on the market, also providing consultancy to companies.

Otilia Haraga


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