Romtelecom launched a concept store in Vitan area. The new store spans on a surface of 100 square meters. The company invested around EUR 200,000 in it. The store is in line with the company’s position as supplier of entertainment and is based on standards applied at Deutsche Telekom. “In April we will have four such stores opened, two in Bucharest, one in Constanta and one in Braila,” said Yorgos Ioannidis, General Manager of Romtelecom. As part of this strategy, the operator opened three kiosks in commercial centers in Bucharest and Cluj last year.