Romaqua Group reports EUR 142.5 million turnover for 2010, considers investing in spa center

The Romaqua Group, bottler of the Borsec mineral water brand, has reported a EUR 142.5 million turnover for 2010, about 17 percent up on the previous year. For 2011 the company has an investment budget of roughly EUR 20 million. However, Nicolae Palfi, vice-president of the group, stressed that this year, for the first time, the company is working with a draft budget which changes on a weekly basis due to the unpredictable economic environment.

The EUR 20 million could be invested in the Borsec brand, doubling the capacity of the company’s beer factory, various environmental projects and increasing the firm’s logistics capacity. The projects could start after August. In addition to this, Palfi also confirmed that Romaqua is looking into investing in a spa center in the Borsec locality.

In 2010 Romaqua’s sales volumes fell 4 percent compared to 2009, but the decline is below that of the market according to Palfi. The Borsec brand generated 52 percent of the company’s turnover last year while the Albacher and Dorfer beers brought another 28 percent. This year Borsec has celebrated its 205th anniversary. The mineral water has been bottled in the eponymous spa resort in Harghita county since 1806. Today the brand has a 26 percent share of the local market.

In 2011 the bottler plans to reach a EUR 160 million turnover. The company’s portfolio also includes two more bottled water brands, Aquatique and Stanceni, the Giusto, Quick Cola, La­maita and Cico soft drinks, the Metropolitan Caffe coffee brand and the Giusto Elektrik energizing drink.

Simona Bazavan

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