The Romanian toy market is one of the most dynamic in Central and Eastern Europe for manufacturers and retailers of toys and games as it could grow annually by 14 percent until 2015, estimates Euromonitor. This could translate into an increase of about USD 127 million.
Although Romania reports the highest growth rate in the region making it the last biggest toys market to tap into in the region, Russia remains the biggest single market where an estimated annual growth of 4 percent would abring USD 256 million worth of additional sales.
The main toy retailers on the Romanian market are Noriel, Smart Toys, Toyplex, Smyk, Varuna and Diverta.
Simona Bazavan