The Romanian public television TVR intends to create its own media division dedicated to selling advertising space, according to Alexandru Lazescu, TVR manager, quoted by Hotnews.ro.
TVR is currently ‘in conflict’ with Splendid Media, the agency that manages its ad sales, said the manager.
The public television extended an ultimatum to Splendid Media which expired on September 23 as the agency had outstanding debts of approximately RON 20 million.
The ultimatum referred to Splendid Media’s acceptance to reschedule the payments of the money it owes to TVR. The TVR management intends to end the contract unilaterally and to found its own internal division for selling advertising space.
This option is to be debated by the TVR administration board.
Otilia Haraga